WEEK 3 – LOOKING AT TYPOGRAPHY AND WORD MARKS

TAKEAWAY:

GENERAL

• wordmark should take inspiration from the monogram or use elements of the monogram throughout it in order to achieve consistency
• I should use sans serif fonts to communicate being user friendly, genuine, and straightforward
• I should use serif fonts in order to achieve a high end, sophisticated, and decorative feel

PAIRING TYPEFACES

• I should use fontsinuse in order to gain understanding of which fonts work best with others
• typewolf will also help me to do this
• pairing serif fonts and sans serif fonts can achieve a polished, professional look if done right

CHOOSING A TYPEFACE

• There is a list on blackboard to various type foundries and places to get free fonts
• I should go back to my word associations as a reference when choosing a font and make sure it communicates the same thing
• I should write my name in each typeface and create a shortlist of all of these in order to see which fits best