In the week 5 lecture, Daniel explained colour connotations and colour theory.  He also gave us a few resources to help us find which colours we should use in our own branding.

ANALYSING WHAT I WANT TO SAY WITH MY BRAND

I want my brand to represent who i am as a person and the personality of my designs as a whole.  I want to create fun, fresh, and exciting designs that are different from what people normally see and inspire curiosity in the person looking at them, I also want my designs to be constantly growing, developing and changing along with me as i gain new skills.

My brand dictionary (words that i would use to describe myself/ my brand) included:

– friendly

-approachable

-fun

-Creative

-innovative

-passionate

-energetic

-willing to grow

-fresh

-original

 

WHICH COLOURS WILL HELP ME SAY THIS

Green – Green is associated with growth, freshness, and originality.  These are all attributes I’d like my brand to have.  I want my designs to be constantly growing and innovative. Green might help me achieve this

Yellow – Yellow is associated with friendliness, energy, and fun.  I want my brand have fun, exciting and vivid designs that leave the audience feeling refreshed and excited about what the brand / application has to offer.

Red – Red represents passion, energy, and determination.  These are all things i want to have as a designer.

Pink – pink combines the passion, and energy of red and the safety, and freshness of white, creating a colour that represents compassion, approachability, and understanding.

black and white combined – when B&W are combined very often a sense of high end professionalism is achieved.  as a result of this I feel if I combined a brighter colour/s with this monochromatic aspect it would show professionalism yet add a pop of personality to the brand too.

 

 

WHICH COLOURS WORK WELL IN A COLOUR PALETTE?

I used color.adobe to try and determine which colours worked well with the shades I went for.  I really like the appearance of the bright green against the fuscia colour, and I feel it really gives off energy and works well with the black and white.

FEEDBACK FROM DANIEL:

Daniel said he preferred the limiting of colours to be only to pink, white, and black, as he felt it was more striking and focused.  As a result of this I decided to change the colour scheme to only these three.

COLOUR CONTRAST RATIO:

In general: a colour contrast ratio should be between 1:1 and 21:1 in order to combine a text colour and background colour effectively.  Small text ratio should be 4.5:1 and larger text can be 3:1.  The higher the contrast The more important the information is – the higher the contrast should be; opacity can be lowered for less important information.

I used the website contrast-ratio.com in order to check my colour palette to see which colours should be used with text and which should not.

The higher the contrast, the more likely I should use the two colours together with text.

As a result I should only use white text  on top of a pink background and white text on top of a background – no pink text on a black background  or vice versa.  I’ll include this in my brand guidelines as a brand rule.  black on white or white on black is also acceptable.

COLOUR COMBINATIONS: