CREATING A PLAYFUL & BUBBLY TONE OF VOICE

I love the playfulness of the typefaces Boswell creates.  Each letter has a personality and character of its own.  I really like the effect of the jumbled letters below, and the way a variety of letterforms from seemly different typefaces have been used to create a playful and bubbly tone of voice.

I like the effect of the overlapping typefaces in the image below – this is something ill consider when creating my own:

I love how in the two images below there is a slightly almost pixelated typeface however it has been altered so the edges are rounded and so it looks almost like clouds:

WHAT I’VE LEARNED:

– I should choose a simple typeface and play around with it, experimenting and making alterations until i am happy with it (similar to the pixelated, bubbly looking typeface in the third design).

– I should also aim to create a playful, bubbly tone of voice with my typeface as I feel this represents my own personality, and the personality I want to present my brand as having.

– When pairing my main typefaces I should use a very legible, easily understandable secondary typeface with the main one which may be more personality driven and therefore illegible.