Industry Facing Materials
Part of our Animation for the Creative Industries module was building our industry facing materials and preparing us for interviews. This meant creating CV’s, cover letters, portfolios and showreels.
Creating a CV
I’ve only ever had one job in my life – part-time retail – so I’m not particularly savvy in making a CV, especially for the animation industry. So, to get started, I researched into other animation CV’s to get an idea of what sections to include, layout and how the information is presented. I noticed some similarities between the CV’s I looked at. Most kept the colour scheme very simple, sticking to two or three colours for accents and text against the background. Furthermore, the sections were straight to the point and not very text-heavy. However, among these CV’s, I found some more unique designs incorporating illustrations to creatively present their information. But, overall, each CV represented each person uniquely and I wanted my CV to do the same
So, for my CV, I began by choosing colours. Simple enough, maybe. But, earlier in the year Rachel gave a presentation on Industry facing materials and one important thing touched upon was branding. Creating a unique brand is very important in this industry because it is what people will grow to know you as. Colours and fonts and logos are all things people will recognise and associate with certain things.
My favourite colours are pink and green and I knew I wanted those to be the colours of my ‘branding’. However, those are both very intense colours in their most saturated and certainly not appealing for a CV, so I went with a more sage green and peach pink, which I think worked well together.
I used a third, darker green for the main bodies of text and a white for the extra information down the side.
I also created a logo to insert at the top of my CV, a simple, stylized portrait of myself. I thought that this would be more identifiable than a simple picture of myself across platforms, making me easier to find while also immediately showing my style of art to potential employers. For my logo, I made sure to keep the same colour scheme of pink and green as my CV to align with my ‘branding’. Some of the colour were directly colour matched from the CV document for consistency.
Next, I had to actually write about myself – probably the most daunting part. Looking at other examples, I had to include these sections:
- Header – Your name and professional title. I am currently unsure of what role I want to have, so for the sake of this CV I just put down ‘junior animation generalist’
- Info/Biography – A summary about who you are and your skills. This was the section I found most difficult to write as I found myself over elaborating on things that didn’t matter. In the end, I chose to write briefly about my projects I’ve worked on throughout my time at University to show versatility and range.
- Experience and Skills – Thus far, I haven’t had any real studio work experience so that made this section a little lacklustre. However, I wrote about my current part-time job and the responsibilities I have at it to showcase my ‘soft skills’ – communication, teamwork, etc. I wanted to include some of the workshops and voluntary courses I have participated in, such as the NI Screen 2D Pipeline workshop I partook in back in January, but this felt out of place in the ‘work experience’ section’ as it wasn’t work. To still add this, I created a ‘further learning’ section to the side, along with a list of skills.
- Education – We were told to not include all of our KS4/KS5 qualifications. So alongside my current degree, I added my GCSE and A-levels that I deemed important – such as my Art & Design A-level and my basic GCSE’s such as Maths, English and Science.
- Contact Information - arguably the most important part of a CV, I added my phone number, my email and a link to both my portfolio on ArtStation and my showreel on YouTube. Since my CV was already looking a bit text heavy, I decided to create some of my own little icons for these to quickly and clearly showcase the information without taking up more space with text
I kept my layout simple, similar to the style of many other CV’s I’d found. As this is the first impression future employers will have of me, I wanted it to look professional and neat and that the colour scheme really pulled everything together. This was the final design of my CV:
Writing a Cover Letter
Similar to a CV, a Cover Letter is meant to leave a lasting impression of potential employers that puts you ahead of the competition. A good Cover Letter should:
- Introduce yourself to potential employers
- Highlight key experience and qualification
- Provide more insight to you and your interests
- Provide more specific information on why you’re suited for the role you’re applying for
- Not be longer that one page.
Similar to my process in making my CV, my first course of action was to find examples of cover letters and take note on how they were written and what they included. Most ones I found were short, no more than 3-4 paragraphs long and followed a similar structure
- Introduction – Address the letter to a specific person where applicable, research into the company you’re applying for and find out a name. Make a clear outline of the role you are applying for. Discuss why you are applying for the role.
- Summary – What do you have to offer the company? Outline specific qualifications and experience. Demonstrate who you are as an employee and what you have to offer
- Conclusion – Thank the person and company. Express enthusiasm and willingness to discuss further. End with a call to action – I look forward to hearing back from you for example. Sign off appropriately.
To get good practice, I used a local company – Dog Ears – and pretend to apply for a job there.
For the design of my Cover Letter, I kept the same colour scheme and font as my CV for consistency of branding. I also added the same little subsection for contact information, as I had seen it included in a few other Cover Letter examples and thought it couldn’t hurt to include.
Building a Showreel
A showreel should showcase your best pieces of work and really highlight your skills as an artist and animator. This was something I was nervous about starting as I knew I had to be critical with my work and didn’t really feel like anything was good enough to present. When meeting with past placement students, they advised that you have two separate show reels for 2D and 3D work, and this was initially my plan as I am unsure about what medium to specialise in. However, I don’t feel as if I have enough pieces for both mediums that I am truly proud of so I combined the two. I wanted to highlight some of my favourite pieces I’ve done over the two years I have been partaking in this course. This included various projects from my Animated Strategies module like my weight lift and lipsync and some animation I have done from my recent VR project along side some character creation to showcase the wide rage of skills I listed in my CV.
I found an upbeat, copyright free music track that I felt suited the vibe of this brand I had created and took all my chosen pieces into Premiere Pro to create a very basic showreel – editing is not my strongest skill. I also created a title card to start and end on as I’d seen this in a few other Showreels I had found on YouTube. To be fully clear, I added a small text box in the corner of the screen to clearly show what I had done for each piece – animation, all assets, modelling etc.