
For this project, I worked in Group 2, alongside Heather, Rachel and Leagh, to research into Irish Animation. I chose to do this project on Irish Animation as it was the area that interested me most. I was eager to learn about the history of the field as well as how it was flourishing in modern times – something I thought could help me become more aware of my options after Uni as a hope-to-be Irish animator.
The history of animation in Ireland is an expansive topic, and through many discussions my group struggled to pick an exact area to cover in this project. In the end, we decided to present a brief timeline of animation in Ireland, ranging from the very first known Irish animation, to the modern day studios thriving today. We divided 100 years worth of history into four main segments – The Pioneers of Irish Animation, The Lost Period, The Americanisation of Irish Animation, and The Return to Form – and each member of the group chose the topic they were most interested in to research for the poster.
I chose to look into The Americanisation of Irish Animation, and I began my research rereading my notes from Dara’s Lecture (a highly credible source!). After a few minutes trying to decipher my chicken scratch, I decided I wanted to focus heavily on Don Bluth’s studio in Dublin, as I found out that some of my favourite films came out of said studio. I read up on articles about the studio’s creation and learned that the reason many American Animators migrated to Ireland was because of, shocker, money! In the 80s, Ireland was experiencing a period of mass unemployment thus The IDA (Industrial Development Authority of Ireland) was set up to attract and retain foreign investment by allowing those investing in companies to claim tax relief. The Authority then deemed animation a career worth encouraging due to the mass number of employees needed to complete a project. They began offering a one-time grant of £9000 for new studios. This attracted the likes of Don Bluth and Morris Sullivan, who quickly hopped across the pond to open up Sullivan Bluth Studios in Dublin.
The opening of this studio launched Ireland into the biggest producer of western animation. And while most of Sullivan Bluth’s staff were imported from the US, jobs like In-between animators, cell painters, camera operators, were filled by Irish talent eager for work in the industry. By 1990, Dublin alone saw 3 large animation studios employing over 500 workers. Don Bluth helped organise an animation program at Ballyfermont Senior College, which focused on more traditional, character and narrative led animation, and hired a number of students once they graduated. This inspired a second program at the Dun Laoghaire College of Art and Design, which ventured into more experimental animations and arthouse cinema.
Throughout its sixteen year run, Sullivan Bluth Studios produced many films. They’re first hit as an established Irish studio was The Land Before Time and the classics didn’t stop there: Thumbelina, All Dogs go to Heaven, An American Tale all received high praise and it seemed like things were only going up for the studio. Unfortunately, after a disastrous production of The Pebble and The Penguin, Bluth took up a job at 20th Century Fox and many Irish animators followed him to America, leaving the studio in Ireland to close down and many Irish animators out of the job but determined to rise in the industry.
For the actual poster design, we were quick to decide what direction we wanted to go in. Heather suggested working in Canva, ultimately the best choice as it allowed all of us to easily and quickly edit our own sections. As for the design, we went with a naturalistic, scrapbook-esque look. We incorporated concept art from different films from Irish studios such as Cartoon Saloon and Lighthouse Studios, and a screenshot from The Clock Tower. We also had the idea to include flowers, such as Buttercups and Bluebells, that are native to Ireland to represent the country we were looking into in a subtle way
Our biggest struggle in this project by far was condensing information into the poster. We were very aware of the possibility of our poster being too wordy – something the lecturers had warned against – however we had so much information for each section it seemed impossible to coherently explain 100 years worth of history into brief bullet points. In the end, we decided to select the most important parts of our research and simplify them for the poster, then we would expand upon them when presenting.
Overall, I enjoyed this project very much. Not only was it interesting to learn about the history of Irish animation and look into the animation studios still here today, I was very lucky to get placed in a group with some hard-working and lovely people.
References:
Fischer, W. (2021). From ‘Teenage Mutant Ninja Turtles’ to ‘The Land Before Time’: America’s Debt to Irish Animation. [online] Collider. Available at: https://collider.com/irish-animated-movies-history-tmnt-land-before-time
Walsh, T. (2018). Re-animating the Past: An Irish Animation History. Nordic Irish Studies, [online] 17(2), pp.133–150. Available at: https://www.jstor.org/stable/26657345?seq=2
www.youtube.com. (n.d.). Don Bluth / Sullivan Bluth animation studios in Ireland. [online] Available at: https://www.youtube.com/watch?v=mgZU3QktkqU