While designing my brand logo, I was also continuing to improve my wordmark in the background. we last left off our wordmark in this design; Having shown this to my[…]
Category: IXD103
IXD103 Project 01 – Design Strategy (Designing the logo)
Now that I have spent so much time designing the wordmark, I realised that I’m beginning to be really behind in progress in other aspects of my brand. Originally[…]
IXD103 Project 01 – Design Strategy (wordmark – revision)
After consulting with my teacher Daniel about my wordmark, I have received some important feedback. I now realise that I have put too much empathises on the colours of my[…]
IXD103 Project 01 – Brand case studies using “Brand New” blog resource
In this blog, I’m going to do a few case brand studies using a new resource called “Brand New”. “Brand New” is a subscription-based website in which my teacher Daniel[…]
IXD103 Project 01 – Design Strategy (wordmark)
In this blog, I will start looking at the design strategy, specifically designing my wordmark; First, I need to further my understanding of what a wordmark is. In my research,[…]
IXD103 Project 01 – Brand Strategy (brand name)
This will be a short blog that documents how I came up with my brand name, including all the other names I came up with on the way to getting[…]
IXD103 Project 01 – Brand Strategy (brand value)
In this blog, I will continue with my research on the target audience( looking more specifically into the needs of my target audience in the banking sector), in order to[…]
IXD103 Project 01 – Brand Strategy (Target audience research)
In this blog I’m going to be researching my target audience; Since the bank that I’m creating have a target audience aged between 15-25, that is the age group I[…]
IXD103 Project 01 – understanding branding
For our IXD103, project 01, our goal is to create a brand identity for a new bank. For this project, we are going to assume that the bank’s current target[…]
IXD103 Project 01 – Brand guidelines
As part of designing a brand for my bank, I also need to create design brand guidelines for the brand that I have created. Since I have now completed all[…]