Here are my blogs in chronological order;
https://blogs.ulster.ac.uk/b00857883/2022/02/28/ixd103-project-01-understanding-branding/
https://blogs.ulster.ac.uk/b00857883/2022/03/05/ixd103-project-01-brand-strategy-brand-value/
https://blogs.ulster.ac.uk/b00857883/2022/03/07/ixd103-project-01-brand-strategy-brand-name/
https://blogs.ulster.ac.uk/b00857883/2022/03/25/ixd103-project-01-design-strategy-wordmark/
https://blogs.ulster.ac.uk/b00857883/2022/03/28/ixd103-project-01-design-strategy-wordmark-revision/
https://blogs.ulster.ac.uk/b00857883/2022/05/17/ixd103-project-01-designing-the-landing-page/
https://blogs.ulster.ac.uk/b00857883/2022/02/27/ixd103-project-01-brand-guidelines/
https://blogs.ulster.ac.uk/b00857883/2022/05/14/ixd103-project-02-designing-my-own-brand-research/