OFF-WHITE OFF-WHITE is a luxury fashion brand based in Milan, Italy founded by American designer Virgil Abloh. While the company was said to be established in 2012 OFF-WHITE was never initially titled “OFF-WHITE” until 2014,[…]
Category: IXD103
IXD103 – Exploring Identity
Modern Bank Brand – Creating A Wordmark Logo
Initial Research Existing Wordmark Logos Before I start researching looking for a typeface to base my wordmark off of I wanted to take a look at some banks that already exist, these are both traditional[…]
Week 02 – Wordmarks & Typography
History Of Typography Pictograms & Iconography Typography and writing was never initially the main form of communication for man-kind other than using our voices to communicate with each other through various languages and sounds. Communication[…]
Modern Bank Brand – Creating A Brand Name
Creating A Brand Name Idea Generation When it came to creating a name for my bank brand I wanted to make sure the name checked some main criteria I had in mind, I wanted my[…]
Modern Bank Brand – Conducting Further Research
First Hand Research While I was in the bank during my break at university I wanted to see if I could notice any patterns in who actually visits the bank and what sort of service[…]
Modern Bank Brand – Defining Brand Values
Defining Brand Values For my bank brand I wanted to consider the target audience of who the bank is going to be aimed towards, for this project it is 16 – 25 year olds. I[…]
Week 01 – Exploring Identity
Different Types of Logos There are a number of different types of logo designs that can be used to represent a brands identity to the world and we are often surrounded by these in our[…]