Wim Crouwel
Born in 1928, Wim Crouwel is possibly one of the most influential names to come from the International Typographic Style and the Swiss Design movement throughout the 1900’s. Crouwel was a Dutch graphic designer, typographer and type designer from the Netherlands and is renowned for his work with typography throughout his career, he was a major player in the development of the Swiss Design movement in the 1950’s with his emphasis being on typography and grid based layouts which were so heavily used throughout the design movement.
With Crouwel being recognised by his use of typography he went on to design the typeface New Alphabet which was a typeface based around a structured grid system which was influenced by the ideas and philosophies of the Swiss Design movement. Wim Crouwel gained his known in typography from his studies in Amsterdam where he took a course about typography that was undoubtedly influenced by the ideas and principles from the Bauhaus design movement in the early 1900’s . Throughout Crouwel careers he has worked with many companies and brand names gaining his recognition for his work, most notably the work he had done while working for Total Design.
I have included some of Wim Crouwel’s work below to illustrate his use of typography and grid based layouts in addition to his influence on the International Typographic Style and Swiss Design movement.
References & Sources
- Designculture • Wim Crouwel. 2021. Designculture • Wim Crouwel. Available at: http://www.designculture.it/interview/wim-crouwel.html.
- Wikipedia. 2021. Wim Crouwel – Wikipedia. Available at: https://en.wikipedia.org/wiki/Wim_Crouwel.