Today’s lecture was all about research
Here are some of the main things I learned:
Swot Analysis
- A SWOT analysis helps you determine if there is a need for your product, does it solve a problem?
- It stands for strengths, weaknesses, opportunities and threats
- Helps you see where there is room for improvement within your product concept
User Research
- Determine your audience
- Ask questions to the target audience to find out what you need to know in terms of demand for your product and user expectations
- Qualitative research – conversational, interview, personal experiences, opinions and insights based
- Quantitative research – surveys, facts, statistics, measurable data
- All research lands on a spectrum with quantitative at one end and qualitative on the other end, doesn’t have to be one or the other, sometimes it’s a mix of both
- Types of user research include:
- 1) Usability testing
- 2) A/B testing
- 3) Focus groups
- 4) Customer feedback/reviews
- 5) Diary study
- 6) Field study
- Look at competitor reviews to see where they are going wrong and determine how your product can provide a solution to that problem
Task
Our task for today was to create a SWOT analysis for the product we are pitching:
I also completed my pitch, which you can view here
Now that I’d finished making my pitch, I wanted to go over it and practice presenting as it’s something that I find quite nerve-racking. I went through each slide and wrote down exactly what I wanted to say for each slide so that I wasn’t reading off the screen the whole time when it came to presenting my pitch.
