For week four we looked at logomarks in more depth such as the many types of logomarks and why each of them is important. Different types of logomarks include monograms, pictorial, combination, abstract, dynamic, emblem and characters.

Monogram- A monogram consists of two or more letters to form one symbol

Pictorial marks- Pictorial marks can be also known as icons. They are symbols without words. The icons can be used on their own without the brand’s name, such as the Starbucks logo.  They are efficient when your brand’s name is abstract or open to interpretation, such as apple having an abstract apple as its logo.

Abstract marks- Abstract marks are abstract logos that consist of geometric shapes such as the Olympics logo made up of five circles overlapping each other.

When creating my logo I need to think about certain things, such as how easy the logo is to understand. We should create a logo that draws the attention of the viewer and one that stands out from the others. The tone should be considered, as the logo must connect with the brand’s product and personality.

In class, we were given two tasks to create a logo of our initials and an illustration of an animal using only circles, squares and triangles, on Figma, this is what I achieved: