Research.

My research for my type specimen screen started off by going right back to the beginning and gaining an understanding of a typeface.

 

 

This is the definition I found when researching a typeface. However, this got me thinking about terminology and the difference between a typeface and a font because font is so readily used in my vocabulary without actually knowing what it is. After researching the difference this made my research easier as I now understood which was which. A typeface is the general construction and original design, Eg Helvetica. Wereas a font is a design within that font, eg Helvetica Italic.

Kyle gave us 6 typefaces to base our type specimen screen on-

• Futura.
• Palatino.
• Times New Roman.
• Helvetica.
• Baskerville.
• Gill Sans.

In turn, before I could make a decision about my type specimen screen I had to choose the right typeface this is what led me to research each typeface individually to make the correct decision.

• Futura

Futura is a smooth and simple typeface, it has been used in many brand such as Supreme, Gofundme, Louis Vuitton, being used in these brands it shows that it is a very versatile typeface being used both in high end brands and professional websites. It was designed in 1927 by Paul Renner. Futura was also used on the plaque that was left on the moon in Apollo 11 mission. This information about Futura was so interesting, as it showed me how typefaces can be used in so many ways.

https://design.tutsplus.com/articles/all-about-futura-font-and-its-history–cms-35382

• Gill sans

 

Gill Sans was created in 1928 by Eric Gill. This font became famous for its use in London and North Eastern Railways and in 1997 BBC started to use Gill Sans has their logo font. This type may be famous around the world but it was founded in England and has really become famous because of the amount of use it has gotten for famous British items/logos, such as the railway and the penguin books. This font may not have been used in as many modern day brands but it has clearly withstood the test of time as it is still being used for public transport, etc today.

• Helvetica

 

Helvetica was created in 1957 making it a fairly modern typeface. This is an extremely popular typeface because its versatility of looking professional which suits many brands. It can be fond in brands such as The North Face, Toyota, BMW and LG Microsoft. Created in Switzerland. It is known as the “Love it or Hate it typeface.” Personally, this typeface serves many purposes in my own life because it is usually my go-to typeface because it is simple and does not take away from any work I may use it with.

• Palatino

 

Palatino typeface was released in 1949 and would be put under the serif category.This typeface can be found in famous brand such as Dreamworks. It was created by Hermann Zapf , who created many other fonts such as, Optima and melior. Palatino is also a typeface which I enjoyed researching it is not as popular as others but it is sleek and is a nice in-between of Times New Roman and Baskerville.

• Times New Roman

 

This font was created in 1932. It is most famous for its use in “The Times” Newspaper and more recently Vouge has found it very popular. Showing that this font is timeless and universal in how it can be used to address the outside world. This is a classic typeface which we all know and trust. It has held its role in the Times News Paper for years and is extremely recognisable. I enjoy how interesting this typeface is and how some of the letters really fit their purpose.

• Baskerville

Baskerville is also used in many different brands such as Kate Spade. It was created in 1757 in England. It is said to have been a stepping stone font from Old time fonts to more modern day fonts. John Baskerville created this font, His goal was to make a type face more legible for the time period in which it was needed. 

https://animatestudios.com/blog/6-safe-fonts-that-look-great-on-anything

Research images-

FUTURA

After collecting background research on each typeface to understand them better. I then had to look into what each typeface actually looked like and which would could be a good fit for the specimen screen I am trying to create.

First we had Futura. These are come extremely interesting designs I collected throughout my research. I loved the simple type of taking Futura right back to were it came from, different shapes just how an can be simplified down into a triangle.

 

GILL SANS

These specimen designs of Gills Sans really took my interest because they are based on the physical items that the Typeface was used for. I loved how an individual incorporated the penguin books into their poster to show what gill sans has been used for.

HELVETICA

This poster of Helvetica was a different style to other posters that I choose for other fonts but I really enjoyed the use of colours and overlapping opacity made it all work really well together. The colour palate was also something that caught my interest because they are the colours that make up the ink cartridges in my printer at home.

PALATINO

This simple black and white poster for the typeface of Palatino inspired me for the specimen screen I want to create. I want to create something that is sleek and timeless but also shows luxury. I believe this poster shows this very well especially with the placement and composition of letters.

TIMES NEW ROMAN

Times New Roman is the typeface which really grabbed my attention when researching different poster inspiration. These posters showed purpose behind the typeface while also incorporating illustrations. The news paper style was really eye catching as the composition is similar to that of the Times Newspaper but they went a step further by adding other type around the message.

BASKERVILLE

Lastly, I researched Baskerville. This typeface design was also one I really enjoyed. Particularly the way all of the different letters are composed to make a great space for extra information about this Type face.

FUTURA.

This is the typeface I decided to go for this is because of the history that Futura has and the significance it has in space. This Typeface allows me to be more creative with certain letters that have really stood out to me when researching.