IXD103 – Finishing off my Personal Brand

After deciding on my logo & wordmark I had a final few smaller elements of my personal brand that I needed to clean up before I completed this project. I started with narrowing down potential values that I will use to represent my brand. I had previously created a longer shortlist of potential values right at the start of the project and after careful consideration I came up with 5 values that I feel represent me as a person and a designer. The 5 are: Determined, Creative, Professional, Loyalty & Family. I feel these values along with my brands friendly and expressive tone of voice will show potential clients and employers of mine who I am both as a designer and a person.

After mixing and matching different colours with the brands combination mark I decided that the Brand’s main colours is the combination of royal navy blue and white. This allows the combination mark to stand out on any company branding, making it identifiable for any potential clients. The Brand will also use a  secondary colour scheme of two different shades of light blue which is used to compliment the navy blue and also white which is used when the combination mark is black.

After applying my brand to a range of Touchpoints it allowed me to create a consistent and informative brand guideline document. The brand application I used shows off the brand in a range of different ways and I have shown some of them below.