IXD103 – Planning my Landing Page

After yesterdays exercise allowed me to plan all of the elements I wanted to included on my landing page I wanted to spend today looking at these elements and prioritising what the most important elements are and how I could include them. I did this by making 3 categories, 1 – Key Elements, 2 – Important Elements, 3 – Side Elements. This is how the categories looked:

One of the important elements that I wanted my landing page to include was a mission statement and as I didn’t have one currently so I wanted to try and plan and create one. I wanted the statement to based around some of my most important brand values so this is what I came up with – ‘Providing a connection through integrity and reliability.’

One of the most important part of creating a digital brand and a landing page is a website/webpage and after learning about Webflow in yesterdays lecture I wanted to start planning and sketching what my banks website will look like. I wanted to showcase the banks mobile app, unique selling points and brand values in my sketches and I feel I have done that and they will allow me to expand on them and create a mockup on Figma.