IXD102: Week 9 – Postmodernism
Today’s class centred around the post modernism movement and some of the key names which helped cement the movement. I enjoyed looking at this topic as it was a topic my group almost decided to create our presentation on for our group presentation so I was intrigued to find out more about the topic.
The Post modernism movement was regarded as ‘a climate of cultural change’, a broad movement that developed in the mid-to-late 20th century across philosophy, the arts, architecture, and criticism, marking a departure from modernism. The movement allowed designers to start exploring methods outside of the norm and challenge the hierarchy.
Wolfgang Weingart:
Wolfgang Weingart was an internationally known graphic designer and typographer. His work was categorized as Swiss typography and he was credited as “the father” of New Wave or Swiss Punk typography. He rejected many of the principles of working with right angles and used shapes instead, experimenting with form and shape. Fascinated by the effects of letter spacing, pushing the boundaries to see what was considered ‘unreadable’.
Postmodernism in Britain:
Barney Bubbles – 1942-1983
Barney Bubbles was an English graphic artist whose work encompassed graphic design and music video direction. Bubbles, who also sketched and painted privately, is best known for his distinctive contribution to the design practices associated with the British independent music scene of the 1970s and 1980s.
Peter Saville:
Peter Andrew Saville CBE is an English art director and graphic designer. He came to prominence for the many record sleeves he designed for Factory Records. He designed many record sleeves for Factory artists, most notably for Joy Division and New Order.
Neville Brody:
Neville Brody is an English graphic designer, typographer, and art director. Neville Brody is an alumnus of the London College of Communication and Hornsey College of Art, and is known for his work on Face Magazine as well as for designing record covers for artists such as Clock DVA, The Bongos, 23 Skidoo and Depeche Mode. Brody is famous for working in ‘mixed media’. This means he uses a variety of different methods and materials in a single design, often combining hand- made approaches with computer work. His work for Nike on their ‘Just Bounce It’ commercial showed his experimental design style and is one of his most recognisable pieces of work.
David Carson:
David Carson is an American graphic designer, art director and surfer. He is best known for his innovative magazine design and use of experimental typography. He was the art director for the magazine Ray Gun, in which he employed much of the typographic and layout approach for which he is known.
