IXD101- Project 2 – Universal Declaration of Human Rights – Research and Development

For 101, our second project was to design a poster for the Universal Declaration of Human Rights using the previous knowledge we had obtained from previous unit such as point, line and plane and we were to implement this into our poster design. Before I began designing concepts for the posters, I researched numerous designers for inspiration.

Josef Muller-Brockmann

Before I began designing concepts, I decided to research Swiss graphic designer Josef Muller-Brockmann who’s work consists of typography and geometry influenced by the Bauhaus movement. Born in 1915, Josef began his career studying the history of art, design and architecture and later opened his own studio in 1936, becoming a specialist in graphic design. His background in architecture insured that his designs where systematic and well constructed. Brockmann uses the Fibonacci grid and other grid systems in his designs with simple shapes and colour themes to create strong and easily readable posters and this is something I want to keep in mind when creating my design. Brockmann later authored the book ‘Grid Systems’ highlighting the importance of structure in design and is revered as a pioneer in International Typographic Style (also known as Swiss Style, that started in Russia, Germany and the Netherlands in the 1920’s).

The International Typographical Design was further developed by the Swiss in 1950’s and had a massive influence on graphic design and many other design related fields as a part of the modernist movement. The intention was to present a clear message that could be understood internationally. The style consisted of grid systems and asymmetric layouts, featuring typography as the main design element. Grid systems began in the 19th century, consisting of a series of intersecting vertical, horizontal and angular lines that are used to structure a design. They are more commonly used in print media and more recently by web developers and normally specify fixed-width elements and relative sizing percentages to ensure a fluid feel to the design. The most common typefaces to be used are san serifs such as Univers, which paved the way for Neue Haas Grotesk to be developed by Max Miedinger and Edouard Hoffman, later renamed to Helvetica.

Armin Hofmann

Armin Hofmann started his career as a typography teacher in the Allgemeine Gewerbeschule Basel School of Art and Crafts after completing a lithography apprenticeship. He heavily favoured Sans Serif typeface alongside the newly practiced techniques of photo type-setting and photo-montage. Hofmann played a critical role in developing Swiss Style, setting new standards and highlighted the importance of the basic elements of graphic language – point, line and plane. Hofmann effectively uses of colour in his posters and this is an example of what he called the “trivialization of colour.” Armin Hofmann died in 2020 at the  age of 100 years old.

 

Saul Bass 

Saul Bass is an Oscar-winning filmmaker and graphic designer recognised for his film posters and logo making. Most notably, Bass has worked with the likes of Alfred Hitchcock and Martin Scorsese to create title sequences for Psycho (1960), The Man with the Golden Arm (1954) and many more. His designs often consist of a stand alone image with simple, geometric shapes delivering a powerful message. Bass’s film posters, although only being a static image, seem to convey the mood of the film with just these images and simple shapes. Like many respected designers of that time, Bass was influenced by Bauhaus as well as Russian Constructivism. What I really like is Saul Bass’s use of planes in his work and strong iconography with simple colour schemes.

Bass is also known for his iconic logos for major businesses such as American Bell Telephone Company, AT&T, Continental Airline, Kleenex and Quaker Oats. 

 

Universal Declaration of Human Rights

The Universal Declaration of Human Rights is a

The Articles that stood out to me the most are:

Article 6: Everyone has the right to recognition everywhere as a person before the law.

Article 9: No one shall be subjected to arbitrary arrest, detention or exile.

Article 17:

  1. Everyone has the right to own property alone as well as in association with others.
  2. No one shall be arbitrarily deprived of his property.

Choosing a Typeface

Implementing Scale and Sizing

Saul Bass

http://www.designishistory.com/1940/armin-hofmann/

https://en.wikipedia.org/wiki/Armin_Hofmann

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