Audience

Compared to other forms of creative media, I’d say that animation is probably the best at taking advantage of an audiences engagement in it, animation can do so much with an audiences expectations in it, great animations can draw in an audience with amazing visuals, chaotic looks and styles and unrealistic movement, however some animations that sticks more to traditional looks with more realistic characters, environments and so on can just as easily draw in an audience with relatable characters and stories that the audience can be engaged with, as Walt Disney once said  “animation offers a medium of storytelling and visual entertainment that can bring pleasure and information to people of all ages everywhere in the world”

 

Much like collaboration, the audience is the key part of an animation, as it has literally been made to be viewed by an audience, so when finding a animation to talk about, it can be difficult, though one scene does spring to mind when thinking about how an animation twisted an audience’s expectations almost entirely at the beginning of a film, that being the life of Carl and Ellie from the Pixar movie Up, in a scene that is not even longer than five minutes, it manages to show the entire married life and relationship of carl and Elie, as well as her eventual passing, it that span of time, on paper people would see this as a risk and may feel it as rushed, but Pixar managed to use this scene to bring out so much emotion out of an audience in such a short span of time, that people have said that this is one of the saddest animated scenes in western animation. 

COSI exhibit explores the world of cartoons. (2007, August 2). Walt Disney. https://www.azquotes.com/quotes/topics/computer-animation.html

 

(I couldn’t find the origin of Walt Disney’s quote so this is the best I can do)

Collaborations

When talking about collaboration in regards to animation, it goes without saying that the two go together hand in hand, as animation as a whole is a collaborative effort, of course there are many indie artists/animators who work on their own, but for animation studios, the use of collaboration and group efforts definitely are key, with so many various aspects that need to go into animation, such as conceptual artists, character designers, writers, story boarders and potentially any other specialized mediums, it’s no wonder why collaboration plays a big part in it, it’s as Ray Con, American film producer, says “That’s what’s great about animation: it’s collegial, and it’s all about collaboration, any good animated film is good for animation”  

 

It’s hard to choose a specific animation studio to discuss how much collaboration took effect in its production due to how common it is in the industry, though since I have to discuss one, I’d have to go with studio Ghibli, probably one of the most well known Japanese animation studios, studio Ghibli has had a long line of directors and producers, such as Isao Takahata, Hayao Miyazaki, Toshio Suzuki and as of from 2016, the company having up to one-hundred and fifty employees, the company and  even collaborated alongside Level-5 as the main art directors for the game Ni No Kuni: Wrath of the White Witch.

 

  1. (2020, August 25). Studio Ghibli animated one of the prettiest games ever. https://www.inputmag.com/gaming/studio-ghibli-animated-one-of-the-prettiest-games-ever-and-its-70-percent-off-right-now#:~:text=Studio%20Ghibli%20is%20best%20known,games%20to%20ever%20come%20out.

Galloway, S., & Hueso, N. (2014, June 4). The Animation Roundtable.  The Hollywood Reporter. https://www.hollywoodreporter.com/news/animation-roundtable-47564

Aesthetics

A human beings we seemingly appear to strive for some form of structure or form to the majority of things we do in life, even when it comes to the free and creative aspects we still try to apply this same ideology onto it just so that we can feel, in some way, comfortable or familiar with too what being presented to us, this is usually where aesthetics come into play, aesthetics are a major factor in many art forms, but what is it’s necessity? Some may argue that aesthetic is a more fancy or specific term for style, though i believe it’s more deeper than just a fancy term, I believe that aesthetic is much more psychological, David O’reilly says in his Essay, Basic Animation Aesthetic “My central Belief is that the key to Aesthetic is coherence” the idea that aesthetic needs to have some form of understandability or familiarity,  which makes since, as usually the main idea behind aesthetic is give of a feeling that the viewer finds in some way familiar, comfortable, etc, this could be tied back to the basic human instinct to seek form and organization to things, luckily, what each person finds comfortable or what they see as structure is different for everyone, so aesthetic in many art forms can vary widely from artist to artist. 

 

Website title

 

Title: Basic Animation Aesthetic

Author: David O’Reilly

Media-arts-uts.com
URL: http://www.media-arts-uts.com/aes1/wp-content/uploads/2012/01/BasicAnimationAesthetics.pdf