When it comes to communication, it can be done in a myriad of different ways, the main definition of communication is the act of imparting information through the use of various mediums, such as speech, writing, visual significance, values, etc. the simple point is communicating a message can be done in many different ways, for example, when it comes to companies, their usually method of communication is through symbolic and visual communication, mainly in the form of a logo, logos are a great method of quickly and effectively giving an identity to the company by making the consumer associate the company and what they do, sell, make, etc with that logo.
Though how does a logo communicate this? Well it can be through a few ways, either through colour, such as through Google’s distinct red, yellow, green and blue, these four distinct colours that make up at least one of Google’s front page has become so synonyms with the web browser, that the colours alone would be enough to be associate with the website.
Or perhaps the simple design of the logo is enough, a good example of this would be the well known Olympics logo and it’s five connected circles, even without the corresponding colours, many people would know what the logo is representing simply by the design of the logo itself.
Or even the font of the logo can be a indicator to the company its associated with, probably the best example would be that of Disney’s well known found that it’s name is mostly found in, the font itself is called Waltograph, and it’s distinct style is synonyms with the company itself.