During the weekend I had a lot of time to think about what I wanted to do with the Zine, I took my time to reflect and come up with more ideas and what I wanted to make out of it. After a lot of thinking and browsing for inspiration I came up with a plan.
I managed to finish three projects, with a lot of ideas to come.
I started of with a logo. I needed a company I needed a base.
Monday
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I played around with words, both in English and Swedish, and came up with ZAG DAG, Zag being a sharp turn and Dag meaning day in Swedish. I did a sketch and later on played around with it in photoshop.
And this is my finished version of the logo, I’m happy with it but not completely satisfied. I left it at that since I can only spend so much time into one part of the project.
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Idea: Sexual drinking ad sketch.
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Idea: Antivirus ad with hologram prostitutes.
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Tuesday.
For todays class I had another 5 pages done. I wanted to co-operate the whole “sex sells” but in a more unique way. I also thought about what sustainable fashion would be and what the wealthier people would have and be like.
Since as of today there is a lot of pollution happening and I had the idea that only the rich would afford to breathe fresh air and be protected from the damaged environment. I also chose that it would be clever to work in latex fashion in it, since fashion is a very sustainable and it’s created from plants. But since it’s also a very thin layer of “rubber” it also protects the skin from UV light from the lack of ozone layer and increased UV radiation.
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Some sketches and ideas for layout.
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Thursday
When I was looking at what I wanted to add to the Zine I thought to add some images without them being an ad of some sort. I wanted to have imagery to create this theme, and what it’s like outside the commercials.
I also started editing previous pages to get more of a variety in fonts.
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A total of three pages in the Zine, the last one being two. I wanted to use the ideas of ads to create a dystopian setting in a capitalist future.
All of these are made in Photoshop and Illustrator.