Colour in Branding Why is colour so important within our brands? Colour is not a factor that should be overlooked when it comes to the making of your brand as it contributes in similar ways to the logo mark does. Colour is going to be consistent in your brand so, it makes sense that much…Continue Reading IXD103 Week 5: Colour and Guidelines
IXD103 Week 4: Logomarks
Logomarks A logomark is a graphic design that is the face of the brand, the most noticeable element of your company. There are no words, just design and it can be one of the most crucial aspects of your company. Simplicity When coming to the stage of creating your own logomark, simplicity is a…Continue Reading IXD103 Week 4: Logomarks
IXD103 Week 2: Wordmarks
The Wordmark Looking at the beginners’ guide to what is a Wordmark, it gives a noticeably clear understanding into logotype. A Wordmark is a logo design solely of the word of the brand. These logo designs are simple yet clear and memorable while including the right typography and spacing. All those factors are important when…Continue Reading IXD103 Week 2: Wordmarks
IXD 103 Bank Brand Process
Starting of the semester, we looked into what branding really is and what we interpreted with the word branding. To help us with our meaning, we looked into how brands have developed over the years and how branding plays a massive part the success someone’s company can have. What is branding? In class,…Continue Reading IXD 103 Bank Brand Process