Communication
Symbols are an important from of unspoken communication, dating back to our earliest records of human life, we have always found a way to record stories and events. The Penguin Publishing House company logo is a perfect example of simplicity and origin reigning over complex designs, the iconic anthropomorphic penguin and joyful orange background is recognisable and well received by all ages. Staying true to the company and original logo designed by Edward Young in 1935, when the logo was revised in 2003 very little was changed, emphasising the importance of continuity for the identification and loyalty of a brand.
I designed a logo for a wedding dress company. Two lily of the valley sprigs overlap and are tied in a bow, this is to symbolise two people coming together and ‘tying the knot’, the flowers representing purity and good fortune, common wedding themes. I chose lily of the valley as they are the flower of my birth month, relating the business to my identity
Shaffi, S. (2020) How the Penguin logo has evolved through the years. Available from: https://www.penguin.co.uk/articles/2020/september/penguin-books-logo-history-edward-young-allen-lane.html
Mann, S. (2010) ‘Study Skills for Art, Design and Media Students’, Longman