
Barbara Kruger
Barbara Kruger was a found photography collage artist whose works often commentated on society, predominantly consumerism and feminism. The effectiveness of the piece “I shop, Therefore I am” is in its visual simplicity, monochromatic background with bright red and white straightforward text, it stands out like an advertisement itself playing on the theme of consumerism of her work. Kruger sourced her images from advertisements and magazines, taking the advertisements and using them as protestive art against the idea of consumerism and its own links to feminism. Kruger herself used to be a graphic designer which gives her an insight into the world of advertising and how to get the attention of the consumer, she uses the medias own tricks against them as a warning to the public. I think the piece is very successful as it uses a bold yet simplistic style that is eye catching like an actual advert would be, it also provokes thought in viewers on the ideals of consumerism with the quotation “I shop, therefore I am”. The phrase is similar to the famous philosophy “I think therefore I am”, this comments on how deeply engrained the fast-paced consumer market is into what we know as society. This also could commentate on the stereotype about women and consumerism, Kruger may be reiterating the supposed advertised view of how a woman should think based on marketing how a woman should think. I really enjoy the depth of the artwork despite its deceivingly simple looks, the effectiveness lies within the direct and clear nature of Kruger’s work and message along with the striking red colour choice against the monochromatic background.

Andy Warhol
Andy Warhol created this portrait of Nixon, though stating to be politically impartial, with the caption “Vote McGovern” who was Nixon’s far left opponent popular with the younger generations. The portrait depicts Nixon as ghoulish with the blue grey skin tone and vibrant yellow teeth contrasted against a bright orange background creating a chaotic pop art piece. I really enjoy the bright colours and sectioning Warhol uses and the loose feel despite it being very polished. Warhol’s use of colour is a big part of why this piece is so successful as it makes it eye-catching grabbing the viewers’ attention forcefully to draw attention to the terrible nature of the candidate and urge the public to vote for “McGovern”. The piece also serves to paint Nixon as a point of mockery, exaggerating features with bright colour and using a dull colour for his face to create an off balance and strange portrait that is less than flattering, almost clown like. Warhol used this as an effective method of protest against a presidential candidate who’s ideals and person he did not agree with, and while Nixon was still elected it remains an effective form of political artwork.