To begin with I researched a variety of incentives that inspire people to get outside and be active. I looked at a number of different perspectives, for example age and gender. From the information I gathered I created a mind map that helped me finalise ideas and gave me a clear insight that would help people get outside.

From that mindmap I brainstormed a total of three concepts, all aimed at a variety of people. I tried to come up with concepts that targeted different age groups as through my research I often found elderly people were neglected when it comes to these studies. I tried to expand as much as I could with each idea and locate areas for future development for each project.