Logo Analysis

DIOR

Dior is a luxury brand unique, which wants to be close to its customers. This luxury house has been around for many years and to stay relevant it need to continuously reinvent itself, most importantly its public image. The first impression the general public will receive from the company is through their logo, meaning the logo needs to be modern yet  and appealing to a modern buyer yet still be able to uphold the company’s luxury status.

For Dior, just like all companies, branding and public image is everything. Dior uses a very limited colour pallet for it logo to portray it position in the fashion world. Just like many other European fashion houses like Gucci and Fendi, Dior uses black and white tones to reinforce the power and aesthetic of the brand. The classy up market impression the company gives off to its customers starts with its logo.

Dior’s company logo is a visual representation of the founder, and first designer of the brands , name Christian Dior. The logo we see today it created using the Nicholas Cochin font. Despite the fact that the company is world-renowned in the luxury industry, the logo remains simple and straight-forward, reinforcing its ease of identification and being easily recognizable worldwide.

The Dior logo is associated with sophistication Luxury and glamour. It is also representative of the personality of its creator.