AAD011: CW2 Identity

Identity Group Members: Anna Finnis For this review, I will be looking at an image selected by Anna Finnis and an image we both agreed would link well to our theme of ‘Identity’. When one thinks of Identity, the mind is automatically directed to the idea…

AAD011: Audience

EE’s Digital iPhone 12 Pro Campaign (2020) Technology that superimposes a computer generated image onto the user’s view of the real world is the overall definition used to describe Augmented Reality. Without an audience, it would be almost impossible to sustain this type of technology….

AAD011: Collaboration

‘Apple’ Logo over the decades Collaboration is defined as the action of working with someone to produce something and perhaps the most successful example of people collaborating together is the creation of the multi national corporation Apple. In terms of Interaction Design, Apple are one…

AAD011: Aesthetics

‘Stack’ by Ketchapp Aesthetics is defined as a set of principles concerned with the nature and appreciation of beauty with key components including colour, shape, line, balance and movement. An app which combines all of these components is ‘Stack’ by Ketchapp. The concept of the…

AAD011: CW1

Perhaps the most important definition of sustainability is in terms of our planet. The balance between the production and consumption of resources is not equal, and humans are to blame. An artist who spreads environmental statements is Jeff Hong with ‘Unhappily Ever After’, a Disney…

AAD011: Place

‘Oreo Wonder Vault’ (2016) Place is defined as a particular position, point or area within a space, a location. This is no different in the world of Virtual Reality, which is a key area in my chosen discipline of Interaction Design. Virtual Reality is a…

AAD011: Gender

‘ImaginMe’ founded by Ricardo Turcios (2014) Gender is defined as the range of characteristics pertaining to and differentiating between femininity and masculinity. However, gender is no longer simply black and white. In today’s society, it is the one thing that allows people to express themselves…

AAD011: Communication

Samsung Smart TV Logo (2011) There are many ways of communicating in all areas of life, but the general definition is the exchange of information by speaking, writing, or using some other medium. It can be provided either verbally, non-verbally or visually. In terms of…

AAD011: Innovation

Invisible York Posters, by Good Organisation, 2019 Innovation is defined as the action or process of innovating either a new method, idea, and product or carrying out new combinations. It is used in almost everything and by everyone but one group that stood out to…

AAD011: Identity

Marcus Marritt, 2018, ‘Our Digital Self’, Digital Illustration Identity is one of the oldest concepts, however identity is not the same thing as it was when it was first used to define ourselves. It has become something that has no barriers and is completely up…