For this task, we had to chose items of clothing that matched our colour palette and arrange them in different ways and photograph them. To begin with I kept it simple by just folding the clothes in the same order as the colours on my…
Before we began our task for this workshop, we had to create a mood board based around our chosen colour palette. From the start I wanted a bright and colourful colour scheme as I felt it would let me work with a range of tones…
Before creating my final idea, I wanted to see how the paper would look and work with the lamp I’m using as the light source. Again, I used the techniques I had learned in the previous experimentations. Surprisingly, even though the paper is white, once…
The first part of the workshop was to experiment with different types of folding using paper which then would be used as a building block for the paper light. I found this task interesting as some folds were more complicated than I originally expected. To…
David Trubridge: David Trubridge is a New Zealand based artist, who is one of the preeminent designers and a recognised leader in environmentally responsible designs. Before this research, I wasn’t aware of how large of a market there was for this type of product….
As part of my contextual research, I decided to carry out research into what exactly art direction is and the role of an art director as it isn’t something I am very familiar with. In plain terms, it is the oversight of all the artistic…
I decided to choose these three as my final images as I feel they had compositions that I would be able to create the most effectively in my own way. Neil Garrison: Commercial Art I feel I was able to recreate the composition of Garrison’s piece…
As part of this workshop, we had to find famous paintings and/or sculptures and then recreate them in our own way. I started by creating a few mind-maps and initial ideas pages of possible artists and sculptors. I began by finding the pieces I will focus…
After completing my experimentations, I began to see how they would all work together to create a successful vinyl cover. I decided to make the focus of the main cover the heart as the song is all about suffering a broken heart. As the brief…
For this task, we had to recreate one of our favourite songs in the style of a record cover from the punk era in the 1970s. I was intrigued by this task as we were only allowed to use found materials. The first thing we…