‘Stack’ by Ketchapp

Aesthetics is defined as a set of principles concerned with the nature and appreciation of beauty with key components including colour, shape, line, balance and movement. An app which combines all of these components is ‘Stack’ by Ketchapp. The concept of the app is extremely simple, you control a diagonal-moving block and try to stop it exactly on top of the last one. This links back to balance and movement concepts which are vital for the aesthetics of the app. The movement of the block is seamless and it’s up to the user to balance it perfectly. The graphics of the app are very simplistic and clean cut which helps it succeed in terms of the shape and line, however the colouring of the app is the main aspect which adds to the aesthetics. As you make your way through the levels, the colours change ever so slightly as well as the background which is the most subtle but effective concept in terms of Aesthetics. Overall, the creators of this app combined multiple components to create a successful aesthetic which is what attracts people to the app.