‘Oreo Wonder Vault’ (2016)

Place is defined as a particular position, point or area within a space, a location. This is no different in the world of Virtual Reality, which is a key area in my chosen discipline of Interaction Design. Virtual Reality is a three-dimensional, computer generated environment. This modern technology allows the user to place themselves anywhere. This place can be a film, game, or a completely new environment. Within a virtual reality, place doesn’t really matter as the user can be anywhere, at any time. Many successful brands have utilised this, including Oreo, who created a place called ‘Oreo Wonder Vault’ to explain the origins of the cookies. In reality, there is no logical way that this place could be considered remotely real, but that’s the magic of Virtual Reality. It allows people to enter a place that is completely new and different from the real world, within leaving their seat. The technology behind this allows people to interact with this new place as if it is real and they are actually there. Oreo used Virtual Reality to create a completely new world and makes the seemingly simple thing that is a place and completely changes it into something that defies boundaries.