sketchbook pdf   After finalising my brand guidelines, I moved onto creating the app screens for my bank. I wanted to keep it simple and easy to understand as the main aim of my brand was to help new comers to bank not get over whelmed by a complicated system. Keeping this in mind,…

  ye!!o brand guidelines   This process took a lot longer than I originally had expected and I was surprised about the level of detail which goes into creating a brand. Although, I know I will find it easier when creating advertisements, apps and webpages for my brand easier as I will follow the guidelines…

  A brand guideline was something I didn’t have any experience in before this project. So, to get myself more informed about what it is and what is included and also how other companies had approached their own guidelines, I carried out some research before I started planning and designing my own brand guidelines.  …

Once I was confident with my brand, I decided to look at where I could apply it and what touch points would be suitable for my banking brand and target audience. I began by mind mapping possible touch points before I started designing them. As my target audience is young, I felt that using more…

The next step for my brand was to decide on a colour scheme. Looking at colour psychology I was looking at colours that represented something new, fresh, positive and friendly. I felt using two colours could be effective, representing the bank and customer working together.     While I was working through the colour possibilities…

Still undecided on my name, using Google Fonts I took my top five ideas and tried out different fonts to help me decide. I found this useful, as some names didn’t really suit any fonts or the longer I worked with them, the more I felt it wasn’t going to suit my brand. So after…

Finding the right name for my bank was vital, as it is the first thing people would see, so I want to make sure it encompasses the main values and personality I want my brand to have. I thought of names of companies I liked, and the common feature was that they were all short…

A logo mark is an image or symbol which becomes recognisable to a brand, for example the Nike swoosh and Shell’s image of a shell. For a logo mark to be successful it must be simple, making it easy to understand, while also being attention grabbing and being able to hold it as well. It…

  “One of the principles of durable typography is always legibility; another is something more than legibility: some earned or unearned interest that gives its living energy to the page.” -Robert Bringhurst   A typeface is a single set of character that share stylistic unity. It usually comprises of an alphabet of letters, numbers, punctuation…

“Your brand is what people say about you when you’re not in the room.” Jeff Bezos, Amazon   branding noun. the promotion of a particular product/company by means of advertising and distinctive design or a disciplined process used to build awareness, attract new customers, and extend customer loyalty   “Branding is about making an emotional connection”…