IxD 103: Branding, Brand Values & Tone of Voice IxD 103: Typography & Wordmarks IxD 103: Logomarks IxD 103: Landing Pages IxD 103: medium.com Article IxD 103: Module Reflection     Project 01 IxD 103: Project 01 Research & Brand Values IxD 103: Project 01 Finding a Name & Brand Story IxD 103: Project 01…

While I found the first semester enjoyable, I really found myself enjoying this module more. I found I was challenged more and the content which was included was something new to me and I loved it. When we first started the commercial brand project I did panic slightly as I have no background or a…

Personal Brand Guidelines   I am pleased with my final outcome of my brand guidelines as I really struggled with mental block with sections of my brand, like the monogram and word mark. I feel I have created a consistent look throughout the brand and all aspects link back to my values. I think that…

https://medium.com/@fraser-c6/branding-the-hidden-gem-of-design-cedf41a53851   Branding: the hidden gem of design   Entering the design world, you automatically jump straight to the likes of graphic design and the likes of posters and advertisements. But recently I have discovered that long before this, is branding. The foundations and building blocks for any good design doesn’t just come from the…

  brand guidelines plan   I created a sketch of the layout I wanted my brand guidelines to follow. I followed a similar layout to my commercial brand as I felt it was clear and effective. I used the orange full stop as a constant visual design throughout the guidelines. In my sketchbook I brainstormed…

  My digital development of my personal brand is split into two sections, as before I decided to rethink my monogram I had created some digital features with my first monogram. So I decided to include them to show my methods and process of thinking and how I came to my final design.   -MONOGRAM-…

  Sketchbook One Sketchbook Two   To begin building my brand, I started with my monogram. I wanted to focus on the idea of thinking outside the box, so I used the cube shape as my base. I also explored other options which didn’t follow the cube, for example curved and smooth monogram designs. It…

In class I began to sort what I could include in my landing page into different themes. Then using a hierarchy system I decided what would be the most important to include and what should be seen first, right down to the least important aspects.     I began with quick sketches of what my…

  sketchbook pdf   I took the same approach to starting my brand guidelines as I did for my commercial brand. Even though it is a brand about me, I still wanted to create a user persona so I could pin point the areas I wanted to focus on for my brand. This did help…

A landing page is sometimes known as a destination page or lead capture page and is a single web page that appears in response to clicking on a search engine, market promotion, marketing email or an online advertisement. They are often linked to social media, email campaigns, articles and accounts to improve the effectiveness of…