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A brand guideline was something I didn’t have any experience in before this project. So, to get myself more informed about what it is and what is included and also how other companies had approached their own guidelines, I carried out some research before I started planning and designing my own brand guidelines. …
Photography is something that can play a key role within Interaction Design. It can be used singularly or combined with type, patterns and other designs to enhance the meaning behind the piece. The photograph is something that has been around for centuries. It was first invented in the late 1830s, however it didn’t become popular…
Once I was confident with my brand, I decided to look at where I could apply it and what touch points would be suitable for my banking brand and target audience. I began by mind mapping possible touch points before I started designing them. As my target audience is young, I felt that using more…
Icons play a key role within UX/UI design. There are a way of visually communicating to the user without having to use words. This allows it to be universal understood and works around the language barrier. In basic terms, an icon is a small image, usually a symbol, used graphically represent a software program, file,…
Sketchbook pdf After brainstorming my idea, I began to look at the details of the digital product, starting with the name. I wanted something short and snappy, but also links back to the aim of the app. With the main idea being a ‘pub crawl’ around Ireland and during my research I found that…
The next step for my brand was to decide on a colour scheme. Looking at colour psychology I was looking at colours that represented something new, fresh, positive and friendly. I felt using two colours could be effective, representing the bank and customer working together. While I was working through the colour possibilities…