sketchbook pdf
After finalising my brand guidelines, I moved onto creating the app screens for my bank. I wanted to keep it simple and easy to understand as the main aim of my brand was to help new comers to bank not get over whelmed by a complicated system. Keeping this in mind, I only wanted to include what was necessary. I included a tips and savings section as this would be one of the ways the brand would help guide the users through their banking experience. I wanted to keep my tone of voice friendly and positive throughout so keeping within my colour scheme and incorporating the use of exclamation marks I feel like I will be able to do this.
I began on paper and created some wireframes of possible layouts. I planned out multiple screen options as I wanted to be able to visualise the app as a whole in the hope this would help me create consistency throughout. I feel this will also benefit me once I move onto building and designing the landing page for the bank.
After this I created the opening, home and savings screens as I feel they would show the main aspects of the app, both how it would look and what it would offer. I kept within the colour scheme, using the green and purple as the main two. I visually showed the card options as it would be easier to know which is which for the user as they would match their physical cards, preventing possible confusion. I also included the option for the user to look at their previous spending as a way of looking at their spending habits and this would also be a way to learn. Incorporating goals was a way I thought could help improve users savings as is physically gives them something to work towards, but I also included the option of tips if they were struggling. I feel my app design would provide support for new bankers in a friendly and positive way, which is the way I want the whole brand to be presented to the public. I feel like there is good consistency throughout and I utilised my typeface and colours well. To improve I would consider adding in some more imagery as that does play a bit part in some other aspects of my brand like advertising and social media, so this would not only appeal to the target audience but also maintain consistency throughout.
