IxD 103: Project 01 Touchpoints & Application

Once I was confident with my brand, I decided to look at where I could apply it and what touch points would be suitable for my banking brand and target audience. I began by mind mapping possible touch points before I started designing them. As my target audience is young, I felt that using more modern methods like social media and phones would be the most suitable for them. This way it would be the best way to get it across to the suitable audience and more probable that they would see it.

I will be using various parts of my brand, but mainly the visual side within this section, whether this be the tag lines, imagery or colour. I want consistency across all parts of my brand, so I will be keeping a close eye on my guidelines to try and ensure this. Like always, I started on paper and then moved to the digital side, designing on Figma and then adding it to a psd mockup. One of the key touch points for my brand is the physical bank cards that the members would use, so I explored multiple options for this part.