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Still undecided on my name, using Google Fonts I took my top five ideas and tried out different fonts to help me decide. I found this useful, as some names didn’t really suit any fonts or the longer I worked with them, the more I felt it wasn’t going to suit my brand. So after…
What is Illustration? Illustration can be anything, and there are a range of tools designers can use to create their illustrations. The traditional options being pens, pencil and paper. Looking again at Marion Deuchars, her illustrations have an individual aesthetic to them. An example of this is her work for the Samsung Galaxy Note…
Travel verb go from one place to another, typically over a distance of some length move, typically in a constant or predictable way noun the action of travelling Link to Sketchbook PDF For this project, I will be designing a digital travel app. I began by researching the basic definition of what travel…
The master-apprentice model has been around for decades and even centuries. Dating right back to Rembrandt, when he took his first pupils and introduced new methods to his teaching. His approach was traditional, but began using unusual elements, and while he taught the pupils the rules of art, he added some of his own. This…
Finding the right name for my bank was vital, as it is the first thing people would see, so I want to make sure it encompasses the main values and personality I want my brand to have. I thought of names of companies I liked, and the common feature was that they were all short…
A logo mark is an image or symbol which becomes recognisable to a brand, for example the Nike swoosh and Shell’s image of a shell. For a logo mark to be successful it must be simple, making it easy to understand, while also being attention grabbing and being able to hold it as well. It…
“One of the principles of durable typography is always legibility; another is something more than legibility: some earned or unearned interest that gives its living energy to the page.” -Robert Bringhurst A typeface is a single set of character that share stylistic unity. It usually comprises of an alphabet of letters, numbers, punctuation…
At the start of the new module to increase my knowledge within the design industry I carried out some research into designers and illustrators whose worked interested me or I particularly liked. This will benefit me as I work my way through this semester, particularly using the master-apprentice model as one of the best ways…
“Your brand is what people say about you when you’re not in the room.” Jeff Bezos, Amazon branding noun. the promotion of a particular product/company by means of advertising and distinctive design or a disciplined process used to build awareness, attract new customers, and extend customer loyalty “Branding is about making an emotional connection”…
Before getting stuck into this project, I carried out some research into the banking world so that I could be well informed on the industry I was designing for. It is an area I’m not overly confident in myself, so I found this research very useful when trying to work out what I needed to…