Volkswagen
Volkswagen is a car company that was founded in 1937. It originates from Germany and was originally known as “Gesellchaft Zur Vorberwitung des Deutschen Volkswagen mbH” which was then renamed “Volkswagen” which translates to ‘people’s car’.
Originally, the company was under the control of German Nazi party, which was under control of Adolf Hitler as he used it as a way of propaganda. During the Second World War, Hitler introduced the idea of an affordable, reliable car that Germans would be able to buy. This was used as a way of persuading the citizens to like the Nazi party and follow their control. The car that was used in this time was the Volkswagen Beetle.
When researching the car, I learned that the original logo incorporated the swastika, however due to obvious reasons, when the company was bought by America, they tried their best to distance the logo from the Nazi party. Although after many years, they struggled to sell the car due to the ties from the Second World War and it was bought back by Germany, where they developed it to what it is today.
The colours in the current logo are used to show class, excellence and reliability through the colour blue and charm, nobility and purity through the white.
Creating my own logo
for this I decided to create my own florist company. Usually when looking at florists in my town, they are all very traditional and not ever eye catching, therefore I wanted to create something that was very bright and colourful. When deciding this, I decided that the hippie time period and vibe was what I wanted my logo to look like. A long with this, the name “flower power” is something that is associated most with hippies which give me most of my inspiration for the colour scheme and way I wanted my logo to look.