When it came to the poster for my short film, I was focused on the symbolism of the elements. This is because my final film is largely metaphorical and symbolic.
This is some of the initial concept which I came up with:
I did like some of these designs, however, I decided to focus more on what I most wanted included in the poster.
This means I had to include my main motif elements:
- Cessair
- Podium
- Crow
The symbolism behind these elements is as follows
Cessair:
Cessair is the main character. She is an artist, and the film follows her journey from following her dream of art before becoming consumed by false goals. She becomes tortured by her art as she attempts to reach her final goal of reaching the podium and ending her art journey.
Podium:
The podium represents the unattainable goals and expectations which are placed on artists by themselves and others. This false end goal of being on top causes many artists to stop creating due to self-hatred, which can consume them by comparing themselves to others.
Crow:
The crow represents art itself. The crow is neutral, as is art; however, as artists, it can feel like it is attacking us as we fall down the rabbit hole of comparing ourselves to others. This neutrality is why I placed the crow in the background of the final poster.
Below is the final poster design:
I feel this poster design matches the mood of the short film and the symbolism in it.