Landing Page Research & Development (IXD103)

Miro Brainstorming

After creating my brand guidelines, I began to consider how these rules could be applied to a landing page. In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. This webpage will therefore provide a preview of Treaz to my target audience; selling the mobile banking app through slogans, previews of my prototype and the values which my brand holds that will appeal to potential customers. Before beginning to sketch out wireframes, I decided to brain storm on Miro what I would like to prioritise on my landing page; creating a general idea of how I can best sell my brand by reminding myself of its values and services provided to customers. I created a hierarchy of what I believed would be the most important selling points e.g., the brand’s dedication to easing students financial worries; providing a secure financial future for graduates; mobile prototypes that present how the brand can be used and also aspects of the app that will be useful to customers. This was a really useful activity as it allowed me to focus on what is most important to my brand which later made creating wireframes a lot easier as I had a general idea of what points I would like to draw the audience’s attention to.

 

Landing Page Research

Ukrainian Railroad Ladies

Ukrainian Railroad Ladies (Website)

Furry Nomad

Furry Nomad (One Page Love)

GT Maru (One Page Love)

Initial Wireframe Sketches

 

 

 

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