Landing Page Research & Development (IXD103)

Miro Brainstorming

After creating my brand guidelines, I began to consider how these rules could be applied to a landing page. In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. This webpage will therefore provide a preview of Treaz to my target audience; selling the mobile banking app through slogans, previews of my prototype and the values which my brand holds that will appeal to potential customers. Before beginning to sketch out wireframes, I decided to brain storm on Miro what I would like to prioritise on my landing page; creating a general idea of how I can best sell my brand by reminding myself of its values and services provided to customers. I created a hierarchy of what I believed would be the most important selling points e.g., the brand’s dedication to easing students financial worries; providing a secure financial future for graduates; mobile prototypes that present how the brand can be used and also aspects of the app that will be useful to customers. This was a really useful activity as it allowed me to focus on what is most important to my brand which later made creating wireframes a lot easier as I had a general idea of what points I would like to draw the audience’s attention to.