Brand Guidelines (IXD103)

What are Brand Guidelines?

 

Glossier, Inc. (case study still in progress)

Glossier, Inc. is a “back to basics” beauty and lifestyle brand founded in 2014 by Founder and CEO Emily Weiss. The company was founded on the belief that “beauty isn’t built in a boardroom – it happens when you’re a part of the process” and champions a strong connection to their customers: “everything we make starts with you… we create the products you tell us you wish existed”. Upon its release in 2014, the company quickly gained a huge cult following, with its main demographic being millennial and Gen-Z women between the ages of 16 and 26.

in 2018, the company claimed to have sold the equivalent of one Boy Brow every 32 seconds.

I was really interested in researching the beauty brand Glossier’s tactics to forming an emotional relationship with their customers as it is a company that I witnessed gain a huge cult following in a very short amount.

Glossier’s branding is why it was successful but I will only be focusing primarily on their visual branding and its ability to become a lifestyle in itself

http://glossier.com

5 Keys to Beauty Brand Glossier’s Success

The New Science of Customer Emotions

How to Build a Brand: Glossier

Glossier Built a Cult Brand and a Digital Community – What Next?

Creating Brand Guidelines for Glossier

Creating Brand Guidelines for treaz

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