User Interface focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions. UI brings together concepts from interaction design, visual design, and information architecture. In the past three decades, screen based technology (and most recently user interaction technology that does not require a screen like Alexa) has evolved rapidly. User Interfaces were once primarily on large desktop computers however this has now minimised to incredibly small formats like the handheld smartphones and even wearable technology like the Apple Watch. This has meant that designers must adapt to the ever changing climate, creating appropriate application and webpage design that can be viewed with clarity on any device. Trends of User Interface are also changing. During the 1990s, websites were full of a chaotic assortment of elements like Gifs, bright text and images and banners as developers explored the possibilities of HTML and CSS. However, in 2021 companies like Apple want to create a much more organised and timeless minimal design that does not overwhelm the user. Minimal design elements are also a lot easier to adapt to all different devices and attracts a wider, more diverse audience.

User Interface Card

Using Google’s Material Design site, I created a User Interface Card which to focus on the strict guidelines that corporate designs follow when producing webpages and other material for companies. The Card is similar to information which would be displayed to a user on a music streaming application like Spotify and includes buttons like a twitter link which many companies use consistently in their design. I continued to use grid and typography tools (larger font size for title, paragraph alignment) to create a balance, organised visual hierarchy.