The Brand that I have chosen is an alternative footwear brand called Demonia, I have chose this brand as I believe that they are a very successful and ethical which is very important to me when I shop. Their footwear is sustainable and more affordable to brands like Dr Martens, and with more variation in style and colour they are defiantly an interesting brand. Demonia’s brand is very gothic and alternative and this is already reflective when viewing the logo. The font used is very gothic and aged, going as far to describe it as vampiresque.
This brand has an extremely strong online presence ranging from its own website, to instagram. Not to mention that other sites buy a lot of their stock like Dolls Kill and Disturbia so this definitely adds to the exposure that Demonia receives as most of their stock is usually in high demand, sold out and with people actively seeking out for second hand items on other sites like depop and eBay.
Their instagram as seen above is inclusive, colourful and aesthetic. They showcase their own product photography as well as high quality photos from fans or instagram influences modelling their products. Their audience is massive and is only growing more and more with time. When you search gothic, punk etc footwear into google, Demonia shoes or the site itself are the first in the results. This definitely appeals to a younger audience ranging from early teens to even early thirties, it is definitely more relatable however not limited to women and more feminine people. The website pictured below is a lot darker enhancing the gothic vibes and a lot more focus is on the shoes. It runs a very cohesive and clear theme, ensuring that navigation for the site user will be as easy and clear as possible.
In a few words I would describe Demonia as a brand;
- Bold
- Strong
- Alternative