As part of the Creative Futures module, I have produced a range of materials which represent myself and my work for potential employers to view. This includes a poster and an art book for my final year film, a portfolio website, a showreel and a CV. I also produced a physical display as part of our End Of Year Show (EOYS). This blog will discuss how I created each aspect and what I learned from the process.
Poster
The final poster for my short film, Shellbound, went through a few iterations before I landed on the design seen below.
![](https://blogs.ulster.ac.uk/alisa/files/2024/05/SHELLBOUND_POSTER_RGB-1-683x1024.jpg)
Before starting to design my own poster, I looked at others for reference. These included posters from previous graduate films, as well as posters for mainstream feature films. A set of these that stuck out to me was the posters for Ponyo (2008), seen below. One of the things I particularly liked about these is their balance between negative and positive space, as well as the focus on the characters. The water setting and soft colour palette was also appealing to me due to similarities with my film.
To quickly explore many ideas, I very roughly sketched out the thumbnails below to help me decide on the direction I was going to take with my poster.
After this, I developed three (1, 5 and 10) of the designs further and created the poster thumbnails seen below. I chose these three as I wanted to explore different emotional aspects of the story and see which one resonated the most with people. At this stage it was important to me to get the feedback of everyone I got the chance to ask. Most people who gave their feedback preferred designs B and C. Since there was no clear frontrunner between these two, I decided to combine the two designs to develop my first pass of the poster design.
![](https://blogs.ulster.ac.uk/alisa/files/2024/05/SHELLBOUND_POSTER_CONCEPTS-1024x768.jpg)
Below is my first pass of what would become the final design.
The poster needed title text, so this encouraged me to seek out a font to accompany the project. After searching and trying many different fonts, I decided to use the two seen below as I felt that they complemented my hand-drawn style and the tone of the film.
After working on my film more, I felt that the first pass was rendered in too different of a style so I ended up changing it to fit the look of the film better. Upon reflection I am very glad I did so as I feel the poster now accurately reflects the tone of the film.
Artbook
The digital version of “The art of shellbound” can be found below or on my portfolio website (http://www.alisakamari.com). A physical copy of the book will be part of my EOYS display.
I really like the simplicity of the two covers seen below and I tried to create a similarly simple and sweet design for my own artbook.
The contents of the book consists of a mix of concept work and final art from the film. When laying out the pages, I took care not to crowd them with text or too many images. I used “Blade Runner 2049: The Storyboards” (2021) as a reference when creating the layouts of the storyboard pages. I think the way they incorporated script excerpts alongside artwork is very effective.
I also created the spot illustration below to represent myself in the introduction page of the book.
![](https://blogs.ulster.ac.uk/alisa/files/2024/05/SELFIE-1024x1024.png)
The artbook is being printed with Bob Books. I chose this company because they have a very good online editor for building the book and their pricing is reasonable.
Portfolio Website
Link to my website: www.alisakamari.com
When designing my portfolio website, I was inspired by different illustrators’ website layouts. I liked the simple approach that Geneviève Godbout and Briony May Smith took with their respective sites and I tried to take this approach in my own direction with my website.
In terms of content, I wanted to make sure the portfolio represents my artistic strengths and interests. Due to this, it mainly contains 2D work although I have included a single 3D piece to add some variety while still keeping within my character focus.
When researching portfolio sites, I took some helpful notes from Jackie Droujko‘s portfolio review videos. One thing that kept cropping up was people not including their email address on their site so I made sure to do so to make it easier for potential employers to get in touch with me. I also included links to my social media throughout the site. It was important to me that the site was easy and quick to navigate, so I chose not to include many pages and instead kept the scope small and focused.
![](https://blogs.ulster.ac.uk/alisa/files/2024/05/Screenshot-2024-05-17-190735-1024x311.jpg)
I created my website using Google sites, which I found through a recommendation from a friend. The set up process was quite intuitive. I purchased the domain name of alisakamari.com via GoDaddy and linked it to my website to strengthen my personal brand. I plan to update the site whenever I have more work that would be suitable to make sure anyone viewing it is kept up to date with my current projects.
Showreel
When creating my showreel I wanted to place a major focus on 2D character animation as this is my main area of interest within the industry. I chose a song which I believe matches the calm tone of my work, while also featuring a beat which gives it some pace. Before leaving my placement at Paper Owl, I selected a list of scenes to be used in a future showreel. I am very pleased about this as I feel that the scenes from Ladybird & Bee add legitimacy to my reel as it was a broadcast production. I also feel that the style of the series matches my personality as an artist very well!
The showreel was edited using Premiere Pro and the background music is from Uppbeat.io, a royalty-free music site.
CV
In Second Year, as part of the Professional Practice module we had to create a CV for one of our assignments. I created mine from scratch and was fairly happy with it, but I received some good feedback which I have implemented into this latest version. I prioritised a clean layout, with the text content mostly focusing on my experience instead of listing skills or software proficiencies. I used Canva to create this CV as it has every feature I required and its simple interface makes it possible to create high-quality documents quicker than other software such as Photoshop. I also used a template this time at the suggestion of one of my tutors to help me avoid overcomplicating the design process. I used the same fonts that I used in my other materials to create a sense of consistency and maintain my personal brand.
![](https://blogs.ulster.ac.uk/alisa/files/2024/05/Alisa-Kamari-CV-Web-1-724x1024.jpg)
Display
My physical display for the EOYS can be seen below. It features my poster, CV, QR codes to my website and some bespoke props. My artbook has not yet been printed, so I have a placeholder in its place.
I customised these QR codes for my display so that visitors can easily be pointed towards my website. I themed them around the three characters from my film.
At one point I considered making business cards, but decided that the QR codes could fulfil a similar purpose so I went with them instead. I intend on developing a business card design in the future.
![](https://blogs.ulster.ac.uk/alisa/files/2024/05/BC-IDEATION-1024x458.jpg)
I wanted to add an interactive element to my display so I decided to design stickers based on my Shplooba character for visitors to take away with them after watching my film. I hope this will help people remember my film after the showcase as they will have a physical collectible related to it!
The sticker ordering process was very straight-forward. I used a company called Zap! Creatives which could produce holographic stickers in the quantity I required at a good price.
![](https://blogs.ulster.ac.uk/alisa/files/2024/05/zap-price-1024x515.jpg)
I used art I had already created in the pre-production phase of the project to create a sticker design. After submitting my design using the sticker template provided, I received a proof which I approved before the stickers entered production.
![](https://blogs.ulster.ac.uk/alisa/files/2024/05/sticker-proof.jpg)
When gathering materials for the display, it was important to me that the items matched the film well but were also things that I will be able to find another use for after the showcase so that nothing goes to waste. The central piece is inspired by a scene at the end of the film involving the Shplooba which made it a good place to display the stickers. I am very happy with how the stickers turned out and how well they look with the display! I also purchased the replica cart from Etsy as it strongly resembles a prop from the film.
![](https://blogs.ulster.ac.uk/alisa/files/2024/05/PXL_20240514_140009392.MP_-1024x771.jpg)
![](https://blogs.ulster.ac.uk/alisa/files/2024/05/display-2-e1715985067200-1024x532.jpg)
Final Reflections and Looking Forward
Upon reflection, I feel fortunate to have had such a positive experience at University. I can see great growth in my own work and I have met so many talented and kind people that I would love to have the opportunity to work with at some point in the future. I feel that this module specifically has been a great preparation for my career following graduation as I now have a range of materials which I will be happy to show to potential employers. I am currently reading “Your Career In Animation (2nd Edition): How To Survive and Thrive” by David B. Levy and I have found it to be a very valuable resource full of good advice about embarking on a career in animation! One stand out piece of advice from the book so far has been to apply for roles shortly after graduation instead of prolonging work on a personal portfolio and this is advice I intend to follow.
David B. Levy on guiding artists through Your Career In Animation