Week 10- The Art of the pitch

Before todays lecture we were given an opportunity to work on our projects. At 1 we had a lecture from Kyle on the Art of pitching which was similar to the previous one we got the Week before. So it was a good refresher and new and different insight to pitching. In today’s   class we covered all the important points needed to help pitch.

When presenting it’s important to plan our work. We must:

  • be prepared what we will say.
  • As well as this have a good story starting with a Beginning, middle and End
  • This presentation must be: Coherent, Simple and memorable.
  • use clear languages which is easy to understand.

Famous examples of famous speakers who give good pitches are:

  • JFK
  • Whiston Churchill
  • Obama

Make sure your speech you make is tweetable

Consider the key points in Speech

Plan the Narrative- Sketch and write out content on paper. This will help structure your work.

Rough cut your work

You want to know your audience and what you want to talk about. Tip: know your material.

Give you story form:

Slides and Alternative- Slides divert gaze from the audience and shows your work visually.

Applications we could use for our slideshow are keynote, PowerPoint or Google Slides.

  • When presenting Less is more. Don’t overload our slides with Information.
  • Don’t have too much text throughout
  • Make sure you use images as it makes it more engaging and creates a visual effect
  • Don’t include too many slides
  • Importantly practice makes perfect and check for spelling and grammar mistakes
  • Make sure your content lineup

As well as this when doing a presentation its good to use supporting material which you can give out at end. For example print out slides as a backup.

Some Rhetorical Techniques I can use is: Repetition, Rhetorical Questions, Metaphor and Humour

To help with confidence its good to practice what you are saying. A good exercise to do is breathe the room.

Delivery is important slowing and clearly

Try to deal with nerves

Show enthusiasm and try engage with the audience.

Own the stage-command the room

Organize your audience. Make sure they sit together

Consider personal appearance and keep yourself tidy this will also help with self-confidence

When presenting make sure to Introduce Yourself at the presentation.

Use a Script or Not?

Use hand gestures

use your eyes

use some humour

use quotes or Images

lets end with a story

Today we see bad slide Decks.

Follow these points above to ensure the slide decks are efficient.  Its a method not a tool.

Kyle told us we’ll be pitching our work to him in Week 13 so we need to be well prepared for it. This presentation will be a 10 minute pitch

What is Usability Testing?

Usability Testing

Usability Testing is the method of testing how users will use a specific product/service by carefully observing their interaction. This allows the designer to see if the users experience any problems/issues with the product. This will therefore allow the designer to improve the product upon these issues which have occurred multiple times during testing phase.

Usability testing is basically testing how user friendly it is to use a specific product.

There are different types of Usability testing:

  • Comparative- Comparing a usability of one site/product with another one to see which one provides users with the best experience.
  • Explorative- to determine what content and functionalities should be included in order to meet the users needs. The aim is highlight and fix any problems before launching the product.

The main advantages of usability testing are:

  • Direct feedback from the user/ target audience.
  • Detect any problems/issues the user may have with product so it can be fixed.
  • It increases the likelihood of repeat usage
  • it reduces the chance of the specific product failing to reach the expectations
  • Helps businesses to succeed

The Disadvantages of Usability testing are:

  • Testing may not be 100% accurate
  • You will not get much feedback from usability testing as you do with a survey
  • Only provides limited about of results


For any project I complete, I think usability testing will be important to test how well the users interact with my product/service. It will let me know if the same issues occur with each user and gives me an opportunity to therefore improve the issue. I personality feel like usability testing seems like the best method for testing to ensure the product reaches the requirements of the users. If the product meets the users’ needs, then it will be more successful.




Week 8- Usability Testing

The topic we covered today in class was Usability Testing. A list of books we should look at are:

  • Don’t make Me Think by Steve King
  • Jakob Nielsen by Kara Pernice
  • Eyetracking Web Usability
  • Design, Think, Make, Break, Repeat.

When designing any product make sure it is simple and makes sense.

  • We looked at fixations which help users take in information.
  • Memories
  • Typography

We then looked at what specifically usability is.


Screenflow or Quickflow  can be used to test people through recording.

The types of testing are:

  • Think Aloud Test
  • Standard Test
  • Get it testing
  • Key Task testing

Usability Metrics

  • Efficiency
  • Effectiveness
  • Satisfaction

Make sure you Run a test script

Write Pre and post test questions. This can be a survey or questions.

Sus is another way to test users. Anything above 68 in a Sus is a good score.

You can evaluate people who use your website. Sus can be done through calculating using a spreadsheet

After test review

Reservoir of Goodwill

Increase Goodwill

The Minimum requirements for usability testing are:

  • Firstly Test people
  • Write a User scenario
  • Record them using the product
  • Questionnaire

Online usability Testing

Crowdsourcing is where people remotely give you feedback

Example to check out is: Maze


I felt today’s class as very useful and it was good to find out about usability testing. I will try and do some user testing for my elements project or any future ones.





Week 9- DHD Talk

Today at the start of class we were given an opportunity to work on any outstanding work for any of the units. For example write a few blog posts or do project work. I thought it was great as allowed me some time to catch up on any necessary work I needed to complete.

After Lunch we received a placement talk from David Henderson the owner of DHD company. DHD are a multimedia design company who are located in the Hubflow on the Dublin Road in Belfast.

The type of work they deliver includes

  • Web design,
  • Logo/ Branding
  • Graphic Design
  • Animation

DHD have worked with clients from all over the global. They have worked with companies such McDonalds, Oxfam, Volvo, nest, etc.

The are particularly looking for someone who is:

  • Honest
  • Hard working
  • Diligent
  • Respects others
  • has a sense of humour
  • Wiliness to Learn
  • motivated
  • Genuine

They rather prefer someone with a great attitude over skill.

At the end of talk we had an opportunity to ask any further questions about the company or placement role.

I thought this talk was very interesting and someone I may want to work on my placement.

User Journey Map- Research

A user Journey Map is a diagram which shows the visual process of a person’s relationship with a particular brand or product over time. User Journeys maps are commonly represented in a form of timeline of all touch points between both the user and product. The timeline will include content of the user’s interaction with a particular product.

User Journeys can be used by designers to solve problems. It allows the designer to see the interaction of the client with a particular product from a user’s point of view. It can help a product team to answer the What “if Questions” and that.

At start of any user Journey Map, it’s important to review the goals of the brand/product.

There is an 8 -Step process when creating a user journey map. If you follow these steps, you’ll have no issues.

  • Step 1. Choose a scope
  • Step 2. Create a User Persona
  • Define Scenario and user expectations
  • Step 4. Create a list of touchpoints
  • Step 5. Take user intention into account
  • Step 6. Sketch the journey
  • Step 7. Consider how the user feels during each step of the interaction
  • Step 8. Validate and refine User journey


It’s important to share your user journey when created with your team.

The major benefits of a user Journey Map are:

  • Empathize with your users
  • Get a uniform view of the user journey
  • Identify product delivery or user experience gaps
  • Allows you predict the behavior of users at different touch points
  • Improve the experience of the users


By researching User Journeys I feel slightly more confident when it comes to designing my own one. If you understand the users process it will be easier to design a timeline to visual this.


The Periodic Table

What is the Periodic Table?

The Periodic Table is a table made of 118 elements. Its widely used in chemistry/ science classes throughout schools and college. The table is divided into rows known as periods and columns better known as groups.

It’s organized in order based on their atomic numbers starting with the lowest hydrogen to highest which is Oganesson. It is also color coded according to the element group it belongs to, making it easier to understand.

The first ever periodic table was created back in 1869 by Russian Chemist Dmitri Mendeleev. It was formatted in a specific way to do with the atomic mass. He left gaps as not all elements were discovered. The periodic table was simply done in black and white.

The periodic today has evolved and changed a lot from then to reflect the discovery and develop of science. The periodic table is regarded as one the most significant achievements in science.


I felt it was important I had a better understanding what a periodic table was, who created it, and what it looked like, even though I briefly learned it in science in school. It give me a refresher of what it was as it so long ago I learned about this. This research I gathered will hopefully help me with my next project which is about the elements in the Periodic Table

Research-A Technique for Producing Ideas

James Web Young wrote a book called A Technique for Producing Ideas. It was originally published in 1940 but it is still very popular today. It was written to help people produce their own creative ideas especially if they are like myself and are struggling to come up with ideas. In this book he developed one of the most popular approaches to creatively

James Web young famously referenced Vilfredo Pareto’s quote. “What is most valuable to know is not where to look for a particular idea, but how to train the mind in the method by which ideas are produced; and how to grasp the principles which are the source of all ideas.” “…an idea is nothing more nor less than a new combination of old elements.”

Simply try make links or connections between unrelated facts is a good way to produce ideas.

The first Step is Gather Raw materials. This may be from experience or related products

Second Step is to Digest Materials– Start of by putting your ideas together. Bringing together your data to see if it fits well. Eventually it will all start piecing together.

Thirdly Internalize Materials Unconsciously. Don’t over think too much about the problem. Take some time and Step away from the problem even go for a walk. Let your subconscious take over.

Fourthly the Eureka Moment. You may be surprised but the idea might pop into your mind out of nowhere. It could to you naturally.

The last step- bring your ideas to life. Be confident with your idea and see what other people think it. No matter how stupid it may sound take a risk. It’s important to try test your product in the world. Submit your idea and you may be surprised how good it may be. Take any feedback that comes to your help improve/ enhance your idea.


I felt these steps were very useful. I will try these different techniques to help me produce ideas for elements project. Hopefully it will let get in the right mindset and allow to come up with some interesting ideas which I can share to others to see what they think.