I made a couple of rough sketches for my wordmark which you can see below. I wanted to keep the text thin and clear to constrast with my Monogram.
This week we had a Group Critique Session. Daniel split the class into different group. My group was the first group which included myself, Leander, Laura, Florence and Kewin. We uploaded our design work to Miro as it allowed us to display each members work and write done our thoughts and comments using sticky notes. I was the last person in group to get my oppounrity to display and talk my work. My fellow class mates left me with helpful and insightful comments which I will take on board to improve my work.
I felt today’s session was really good. It allowed us to look at our work and give my a remainder were I am in terms of my work and what I should improve upon.
Check the link below to see the Miro Board
Today’s lecture was on the art of infromation. We also covered big data and small talks. We looked at content needed for the 2nd project different. A quote from Kenneth Cukier who is a data editor says “We are at the onset of a new movement in Art that is built around data.” Paul showed us a number of books which relate to data that may help us with further research.
Big Data refers to data that is so large or fast it’s difficult to process using traditional methods. Big Data has gained more momentum during the early 2000’s. Data is used everywhere we go. We need data for everthing we do. Their is alot of data content out there. We need to resolve the amount of data we have and decide what we do with it by through analysing and storing data. It’s important data is managed apporitately. Netflix is an example of big data. 80% of what we watch on Netflix is influenced by Big Data . The recommedations we recieve are based on data they collect on shows we may like based on what we researched or watched. Uber is another site which manages data. They have open source which allows us to look into different data.
We were also shown different infographic designers and illustrators along with some examples of their work which will help give us inspritation.
Couple of artists and designers we looked at were:
- Brendan Dawes
- Jer Thorp- one of his projects being the Herald/Habinger
- Aaron Koblin
- Janet Echelman
- Chris Jordan
At the end of class Paul went over the hand in date and the deliverables we need to cover for then which include the illustrative, the diagrammatic He ephasised the importance of adding content to our Blogs.
Next week we will have one-to-ones sessions with Paul so we can catch up with him and ask questions or concerns we may have. Then following week we will have a group critque session.
The content we covered today and further list of resources will be on Blackboard for us to look at. I will have look at these for more info.
I feel today’s class will help me further with my infographic designs. I enjoyed looking at each designers work. We looked at their artwork and few short videos which I found very interesting. This may possibly help with my own project and how I can lay it out apporitately. This week I’m going to try to research and work on the infographics
The Minor task for this week was to choose three businesses I respect and study how they form emotional realtionship with their customers. I choose the following three companies cause I really like these brands and I feel they use Brand value well to improve user experience and create a good emotional realtionship with customers.
Adidas has been established since 1949. Adidas is one of the Uk’s leading sports clothing brand. Brand value is very important to them. Adidas take great pride in their brand. They have provided customers with quality products throughout the years.
Adidas have created ways of connecting social values in order to form relationships with their customers emotions.
The use of marketing campaigns such as “Impossible is Nothing”. Adidas encourages people than anything is possble and not to give up. The use of celebrity endorsements such as Lionel Messi who is one of the best footballer in the world have created a huge a positive impact upon their customers and have increased their brand identity.
In 2013 Adidas used the “#MyGirls” which was a campaign used to support woman by celebrating young girl and female athletes keeping active. This campaign started as part of International Women’s day. It rolled out a lot of content across it social channels and shared stories of inspiring female sportswomen from all over the world.
The main focus of Adidas’s approach to marketing is it’s use of storytelling. This has been used by Adidas for years. These stories include their own and allows people connect with stories from sporting superstars to celebrities to everyday athletes. Doing this has helped Adidas build relationships with their customers and therefore has become a household name.
This classic Logo which appears across all their products to date. It’s a well established brand and well reconigsed.
Ford is a well-established brand. This is because they have been in business from the early 1900s. The brand has been greatly promoted through its various advertising campaigns. Their most recent is called “Backbone of Britain” Ford’s latest ad looks to shine a light on how its vans and pick-ups are used in the daily lives of the British workforce. Ford have built themselves up to become the well-established trustworthy company it is today. The vehicles they make, and sell are of excellent quality. Due to the success of their brand, they have formed emotional relationships with their customers therefore they have great Loyalty. Although the Logo may have changed and tweaked over the years the idea and their concept has been the same. Ford has a strong set of values which they abide by.
Ford is a well know brand which people recognize straight away and they are a successful and trustworthy company.
I really like Samsung as a Brand. Samsung was founded on the 1st March 1938 and has since become one of the most popular brands globally. Samsung have formed a strong emotion relationship with their customers. It is one of biggest smartphone companies in the world. It often competes with Apple for sales. Customers like Samsung as a cheaper alternative to Apple. Plus, it’s Android interface rather than Apple. The Home appliances and entertainment products have helped gain more interest in the brand. It is introduction of the VR Set and Samsung Watch have helped increase its sales and interested it is many followers. They are forever producing products to deal with their customer demands. Their many advertising campaigns have really helped in building a strong emotional relationship with their customers. The latest advert shows the power of their camera on the phones. It encourages people to get out and about to capture great memories using their camera.
I enjoyed this task as I got to research 3 companies that I like. These brands I choose cause I use them in my daily lives. These particular brands provide good customer values and create great realtionships with them due to their products and markerting. These brands are all very different but all equally successful. By researching I discovered the importance of providing emotional realtionship with customers. It is essential I consider this in my own branding as it will help make it more successful in long term.
I designed a number of different sketches on paper for my Portfolio website. I started off making a list all of the elements I want to include on each Web page. I split these elements into 4 sections. Below you can see a list of elements for each Web page split into the different sections.
I then I began to make sketches fousing on the layout and design. I simply used pencil and paper to sketch them out. For now there is no colour but I will consider that later. I wanted to try a number of different ideas for sketches before choosing on to follow for my website.
Below the sketches fcous more on layout of the webpages rather than focusing on content.
Then I started sketching out webpages adding in more detailed content in the various sections and placed it where I wanted it to go.
I then made more sketches this time adding a title banner to website in the header section and copyright in the footer.
Overall my website will conistent of 4 wepages. My first webpage on my porfolio website is the Home Page. This page will introduce and welcome users to my website. It will have title and my Logo in the header section. Below in the Nav section I will have a Navigation Bar with buttons which users can click on to navigate themselves to various webpages on the website. This makes my website user friendly and allows them to access specific pages. For example if you click the “About page” it will take you to a page about me. The buttons will be in the center of the navigation bar. Then the main section is were the content. It will feature the heading and subheading. It will also include a pargraph of text and an image to back up the text. I was also thinking of possibly adding a background image which will be displayed on each page across the site. At the bottom of the page will be the footer which will include the copyright symbol, my name, year and social Icons which when clicked on will take the user to my social media accounts. The design, layout and background image will be kept consistent throughout.
The rest of the webpages follow the same layout. The only difference is the text and images.
I haven’t decided on the text or colour yet. I will expriement with colour and choose an approitate type of font at a later date.
The next stage of my design process will begun to start developing my website. I start coding my website before adding in content and finally add in css styling such as colour.
Heres how my Monogram and Wordmark design has been developed
This was my orignal Monogram and Wordmark I designed.
This is how my Monogram and Wordmark it has developed since. I tried out different examples, experimenting with different text to see which one I liked the best.
I choose my favourite Monogram design which worked well then I wanted to experiment with different colours.
Charles Joseph Minard
Graphic Designer Charles Joseph Minard is best known for his acclaimed graphic from 1896 which depicts the horrific loss of life that Napoleon’s Army suffered in 1812 and 1813, during its invasion of Russia.
This famous graphic is famously known as the Napoleon’s March or the Minard Graphic. Since it’s design it has received a lot of recognition and applauds in data visulisations thanks to high praise from Edward Tufte who is on of the leading designers in data visualtions. In 1983 stated that Napoleon’s March “may we be the best statistical graphic ever produced”.
Joseph Minard is still being mentioned today as the legacy of his work still lives on. He is mentioned alongside greats such as John Snow, Florence Nightingale, and William Playfair. His best work and most famous work being the Napoleon’s March which is identified worldwide.
Minard originally paired the Napoleon’s March with a visualization of Hannibal famous military campaign in 218 BC, as seen in the image below.
Minard will be best remembered in years to come for Napoleon graphic which was his greatest achievement, and he will go down in history for this alone. But this was not his only graphic/chart. He designed nearly 50 maps. He initially designed several important thematic mapping techniques as well as perfecting others, including using flow lines on a map. An example of this being the 3 maps in the graphic at the top of the post, which depicts cotton imports to Europe.
Minard begun making a couple of charts and maps during this engineering career. But it was after he retired at 70, he focused his attention on designing “graphic tables and figurative maps” as he referred to them. His last designs he made were the Napoleon and Hannibal graphics, at 88 years old.
Today we were asked to design an additional Touch-point based on our own personal branding. It was important we made it eye catching. We were given examples.
Heres my design that I came up with. I thought it was a good idea to use my Brand on a Phone case as I felt it was suitable and more people could connect with it. I thought my monogram worked really well for this design. I will contiune expreimenting with different colours for my phonecase and working on other digital touch-points.