Aesthetic-Usability Effect
Another common Law of Ux design is called “Aesthetic-Usability Effect.”
This law states that users often perceive aesethetically pleasing design as design that’s more usable.
Key points:
- An asethetically pleasing design creates an postive impact on users and make’s the overall design seem better
- People are more tolerant of minor issues when a product or service is nicely design.
- Visually pleasing design can mask usability problems and prevent issues being discovered by users.
Origins
In 1995 researchers Massaaki Kurosu and Kaori Kashimura were the founders of Law. They carried out study by testing users to rate each design on the use and appeal of a website. They discovered users rather a visual appealing interface, even if they had underlying problems.
Reflection
Aesthetic-Usability Effect is important to consider in design. This can determine why other products or sites are perferred over yours. Its important to use this law effiectly in order to make my site/ or app eye catching and visually effective to my targert audience. The more interactive effects, colour and images I use the more likely user will continue to view my site and keep them interested.