Research-What is Content Strategy?

I found an interesting article online which went into depth of what a content strategy is, why it is important, and the steps needed to create a perfect a content strategy. It also shows some examples to give inspiration. This was an article which was originally published in September 2018 and has since been edited.

Content Strategy is plan in which you use content (audio, visual, and/or written) to achieve a goal. By creating a successful content strategy this will attract your specific target audience and keep them engaged.

It’s important to implement your content strategy and focus on specific goals to increase more people accessing my websites, socials, and products. By producing a high-quality content strategy at the start of any project this help you succeed in the long run.

Content strategy is very important and key to user journeys and will help you compete with others.

What to consider when Developing a Content Strategy

  1. Decide who the main target audience will be as the content should be catered towards them. By using different social media platforms this will help deliver the content which meets everyone’s need.
  2. Figure out what problem you are looking to solve. The product or service should identify the user’s problem and help users them come to solution by overcoming challenges.
  3. What’s make your product unique in comparison with your competitors. It’s important to stand out from the crowd to prove they should listen to you.
  4. Figure out what formats to focus on by meeting with your audience
  5. Choose the channels you want to share your content on to reach your audience. For example, if decide to go for Instagram you’ll be targeting a younger age group.
  6. Carefully manage how you will create and publish your content. Its important to establish: Where it’s being published.

7 steps needed to create a content strategy Framework

  1. Start off with Defining your goal.
  2. Conduct user persona research
  3. Run a content audit
  4. Choose a content management
  5. Determine what type of content you want to create
  6. Brainstorm content ideas
  7. Lastly Publish and manage your content

Types of media where you can publish your content:

  • Blogs posts
  • Social media platforms such as Facebook, Instagram, Twitter
  • LinkedIn
  • YouTube
  • Websites
  • Podcasts


I thought this was an interesting article to read. I liked the fact it had steps which were easy to follow. This article starts off from building the foundation of your content strategy to techniques and to tools which can be used to better manage a content strategy. No matter if you’re starting from scratch or revising your content strategy plan this is the article for you. This will help you become more innovated and engaging to your target audience.

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