Elements Branding Guidelines

As well as designing my elements prototype, I was asked to design a brand guidelines which is basically a set of standards how I want my brand to look like. I wanted something that well with my project. I experimented with different colours, typeface, etc. I took time to carefully choose the appropriate colour, wordmark, typeface and text weight to make up this simple brand.

Below is my brand guideline. I created this using Figma.



Text Weight and Typeface Choice

The Wordmark

Overall, I am happy with how my brand guidelines look. I felt it looked well and ensured that it represented my final app.

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