In Todays lecture we covered the topic of proof of content and user research. Frist thing to ask yourself most importantly is:
Does your idea need to exist. Design a Swot Analysis to outline the strengths, weaknesses, opportunities and Threats of my idea.
Ask other people if it needs to exist. Pitch the concept to your audience. Get your users to complete:
- Survey/Questionnaires
- Forum Responses/Competitor Reviews
- Published Data
What you can is invest the problem and establish Facts.
Simple ask Questions
Daniel then spoke about the difference of Qualitative Vs Quantitative
What is Qualitative What is Quantitative
- Unstructured Structured
- Subjective Objective
- Immeasurable Measurable
- Insights/Theories Test/Theories
The timeline of Qualitative and Quantitative
Qualitative <—————————————————->Quantitative
Anybody can do research. It can quick and cheap
Basic Steps for user research
- Define Primary User Groups- Create a list of attributes that will help you define different users.
- Pick techniques for Involving Users
- Conduct Research
- Validate Definitions and Analyse Research
- Generate User Requirements
- Interviews and Observation
- Online Surveys- Examples of being Survey Monkey
Remember
We are dealing with people- People are not data points.
Card Sorting
Triangulation- Affinity Diagram and Prioritising features
Things possibly to include in my pitch:
- User Persona’s
- Empathy Map
Today’s Task
Do a Swot Analysis for your product idea.
Daniel reminded us next week that class will be online and the week after that in Week 12 is the product pitch which will be the lecture hall. So I need to start my presentation this week. I will look at examples for inspiration.
I felt it was good to aware of this with some of this points applying to me. I thought was interesting and I helped me gain more knowledge about this topic. I will take away a few things today which I feel are useful.