A user Journey Map is a diagram which shows the visual process of a person’s relationship with a particular brand or product over time. User Journeys maps are commonly represented in a form of timeline of all touch points between both the user and product. The timeline will include content of the user’s interaction with a particular product.
User Journeys can be used by designers to solve problems. It allows the designer to see the interaction of the client with a particular product from a user’s point of view. It can help a product team to answer the What “if Questions” and that.
At start of any user Journey Map, it’s important to review the goals of the brand/product.
There is an 8 -Step process when creating a user journey map. If you follow these steps, you’ll have no issues.
- Step 1. Choose a scope
- Step 2. Create a User Persona
- Define Scenario and user expectations
- Step 4. Create a list of touchpoints
- Step 5. Take user intention into account
- Step 6. Sketch the journey
- Step 7. Consider how the user feels during each step of the interaction
- Step 8. Validate and refine User journey
It’s important to share your user journey when created with your team.
The major benefits of a user Journey Map are:
- Empathize with your users
- Get a uniform view of the user journey
- Identify product delivery or user experience gaps
- Allows you predict the behavior of users at different touch points
- Improve the experience of the users
Reflect
By researching User Journeys I feel slightly more confident when it comes to designing my own one. If you understand the users process it will be easier to design a timeline to visual this.
