During class we learned about User Persona’s as we would eventually go on to create our own by asking specific users questions to do with our next project.
User personas
A User persona is a way to represent and communicate research about a specific person who has been surveyed or interviewed in some way. User’s personas are standard users whose goals and characteristics represent the needs of a larger group of users. Its normally completed in a 1-to-2-page document. It describes patterns, end goals, skills, attitudes, and a little background information.
How are Persona Created?
User Personas can be designed using several steps.
- Firstly, start off interviewing or observing several specific users.
- Secondly try and find patterns in the interviewees’ responses and actions and use the data from the answers to group similar people together.
- Thirdly create archetypical models of those groups based on the patterns.
- Next, once you understand the needs of users create user-centered designs.
- Lastly share those models with team members.
Why it is important?
It’s important to help understand the needs of specific target audience. When designing a product its essential users are satisfied to achieve success. Personas can be good when used in right place and time. The main question to ask users is “Who am designing for?” Think carefully what questions ask the users. It’s important to consider the main needs of the audience.
The key things to include in the user persona are:
- Name
- Demographic
- Descriptive Title
- Photograph
- Quote
- A day-in-the-life narrative
- End Goals
Personas have several valuable purposes such as:
- Build Empathy
- Develop focus
- Communicate and form consensus
- Make and defend decisions
- Measure effectiveness.
Most important things to remember are to ask:
- users open-ended questions
- participants to show more than tell
- for specific stories, about anything which can help you understand
From using my own research and what I learned in, I will eventually create my own user persona’s.
Example of User Persona’s
From using my own research and what I learned in, I feel this knowledge will help me to create my own user persona’s on specific users.