This week we were given lecturer on Typography and Wordmarks. We learnt about Why type is important and the tone of voice with some examples. We also looked at Anatomy of type and kerning. We were shown different examples. During class we were asked to complete our own Anatomy of type exercise on figma using out first and second name. We had to select an appropriate typeface we liked and write out name and label the terms. This was so we could identify and understand the elements used in typography. We made a start and then finished off completing this in our own time. This task can be located on another Blog post.
Next, we looked at wordmarks. He showed us a few examples of famous wordmarks and personal brand. When choosing our own wordmark, we must choose appropriate font. Another way to distinctive a wordmark was to word play to create an effect. We were giving another task during class where we had to pick 6 words using the Helvetica and convey it is meaning through typography designs. You can see this found on another Blog post.
So this week we had to continue working on monogram by starting to digitize our designs on illustrator using the sketches we made the pervious week. We then need to start researching our wordmark perhaps creating a moodboard to save our research to. Finally making a couple of sketches on paper and if we are happy make refinements and start bringing them to life on illustrator.
I felt Today’s Lecture was interesting. I enjoyed learning about Typography and Wordmarks. This will hopefully help when designing my Monogram and Wordmark in the next coming weeks. I will do more research into this subject and practice sketching my Wordmark and Monogram.